Social Media Manager

Job Description

Job Description

ABOUT US

RIP-IT Sports makes gear purpose-built for female athletes — softball players, volleyball players, and the coaches and parents who show up for them. We don't repurpose men's equipment. We engineer for her.

Tachikara is the volleyball authority, trusted by coaches and programs at every level.

We're a lean, ambitious team that punches well above our weight. We move fast, use AI tools unapologetically, and take big swings on culture and community. If you want to own something real and build something that matters to young female athletes, this is your seat at the table.

THE ROLE

We're looking for a Social Media Manager who can do three things exceptionally well: create compelling content, build and nurture a thriving brand community, and use AI to operate at scale.

You'll own social strategy and execution across both brands — managing five social platforms, two distinct brand voices, a growing creator community of 500+ affiliates per month, and the One Step Faster™ ambassador program on Roster.

WHAT YOU'LL OWN

Content Development & Brand Voice

• Develop and execute monthly content calendars for RIP-IT and Tachikara across TikTok, Instagram, Facebook, YouTube, and Snapchat
• Drive our Media Day model — half-day shoots that generate 3+ weeks of multi-platform content from a single session
• Write copy and develop creative concepts that speak authentically to three distinct audiences: teen athletes, parents, and coaches
• Maintain two distinct brand voices: RIP-IT (bold, empowering, peer-led) and Tachikara (technical-credible, coach-trusted)
Video Production & Content Creation
• Shoot and edit short-form social video for TikTok, Reels, Shorts, and Stories — on a phone, on a field, on the fly
• Capture authentic, in-the-moment content at events, athlete sessions, and product launches
• Develop YouTube long-form content
Brand Community & Ambassador Program
• Own and grow the One Step Faster™ ambassador community on the Roster platform.
• Recruit, onboard, and manage ambassadors across softball and volleyball audiences; build the relationships that turn athletes into long-term advocates
• Optimize the ambassador program infrastructure: tiered benefits, engagement cadences, sampling programs, early product access, and co-creation opportunities
• Drive ambassador-generated content: UGC pipelines, product reviews, and organic social posts that fuel brand awareness and TikTok Shop performance
• Serve as the community's main point of contact — respond to DMs, celebrate wins, resolve issues, and make ambassadors feel genuinely valued
• Coordinate ambassador participation in product launches, pre-orders, and seasonal campaigns
Social Commerce & Creator Programs
• Manage the TikTok Shop affiliate program including creator sampling, onboarding, and performance tracking.
• Support product launch campaigns across the roadmaps
• Brief and manage UGC creators; identify top content for Spark Ads amplification
AI-First Workflows
• Use AI tools for video editing, copy generation, content repurposing, scheduling, and community management to multiply output without adding headcount
• Build and document repeatable workflows the team can operate without you
• Identify and pilot new AI tools that move the needle; bring recommendations to the team
Analytics & Optimization
• Track and report on platform performance weekly — reach, engagement, conversion, TTS revenue, ambassador activation rates
• Use data to iterate quickly; surface content patterns and community insights to inform product and brand strategy
WHAT WE'RE LOOKING FOR
Experience & Background
• 3–5 years of social media management experience, ideally with a consumer brand, sports brand, or DTC company
• Demonstrated experience managing a brand community, ambassador program, or creator network — not just posting content
• Deep fluency in TikTok — not just as a user, but as a strategist and creator
• Strong copywriting skills across multiple brand voices
• Genuine interest in women's sports, female athletes, or the youth sports world — this community spots inauthenticity immediately
Video & Photo Production
• Required: Ability to shoot compelling social video and photos on a smartphone — field, gym, event, or studio
• Required: Short-form video editing for TikTok, Reels, and Shorts using mobile or desktop tools
• Bonus: Professional video production skills (lighting, camera, advanced editing) or professional photography skills with a DSLR
AI Proficiency
• Required: Active daily user of AI tools in a professional marketing context — copy generation, video editing, workflow automation, or content repurposing
• You should be able to describe a specific tool you've built, a workflow you've designed, or a measurable efficiency you've created using AI
• Bonus: Experience building AI-powered tools, prompts, or automation pipelines that a team relies on
HOW TO APPLY — SHOW US YOUR WORK
We want to see what you've actually built. Along with your resume, please submit:

1

Your Social Presence
Link us to your social channels. We want to see the content — not just hear about it.

2

Your AI Stack
Tell us how you actually use AI in your work — not in theory, in practice. Have you built a workflow, a custom tool, or an automation that your team depends on? Walk us through it. We want specifics, not buzzwords.

3

A Video You Shot & Edited
Share one example of a short-form video you shot and edited — phone footage is totally fine. If you have multiple examples, send your best one. If you have professional production work, include that as a bonus.
BONUS POINTS
• Personal experience as an athlete — especially softball or volleyball
• Experience with TikTok Shop, Instagram Shopping, or social commerce platforms
• Experience growing a brand from under 50K to 100K+ followers
• Experience with the Roster ambassador platform or similar community tools
WHY THIS ROLE
• Real ownership and creative latitude — not a 12-step approval chain
• You're joining at an inflection point: TikTok Shop launch, new shoe launch, new brand launch
• AI-forward team with access to cutting-edge tools and a CMO who expects you to use them
• You'll be building community for brands that genuinely serve female athletes

Compensation details: 60000-80000 Yearly Salary

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