Senior Manager of Marketing

OVERVIEW

Better Together works to end the root causes of poverty, dependency, divorce and child abuse by leveraging the power of the local church to provide struggling families with supportive relationships and meaningful work. Once properly supported, families can achieve independence, stay together and thrive.

The Senior Manager of Marketing provides strategic, technical, and operational leadership to advance Better Together’s mission. This role sets the vision for marketing strategy, oversees systems and processes, and ensures technology and data are leveraged to drive efficiency, scale, and measurable results. While leading a creative team of storytellers, designers, and content specialists, this leader focuses on removing barriers, streamlining operations, and enabling capacity for greater impact.

CULTURE AND FIT

At Better Together, we are a mission-first team that shows up with purpose, humility, and grit. Our culture is shaped by five core values that guide how we lead, how we serve, and how we grow. If these values reflect who you are and how you work, you may be a great fit for our team.

1. We Love Others : We lead with empathy, humility, and integrity. We treat every person with dignity, make people feel seen and valued, and do what’s right even when it’s hard.
   1. Do you treat people with respect, no matter their background or behavior?
   2. Do you make decisions based on what’s best for others, not just yourself?
2. We Choose Gratitude: Gratitude fuels our joy and shapes how we show up. We focus on what’s possible, not what’s missing. We uplift others, celebrate progress, and keep perspective—even in the tough seasons.
   1. Do you stay positive and solutions-focused when challenges arise?
   2. Do you regularly speak encouragement and appreciation to your teammates?
3. We Are Ideal Team Players : We are hungry, humble, and people-smart. We take initiative, lift others up, and work wisely with all kinds of people. The best teams aren’t made of perfect people—they’re made of teachable ones.
   1. Do you take ownership and go the extra mile without being asked?
   2. Are you open to feedback and constantly looking for ways to grow?
4. We Do Hard Things : We don’t quit when things get hard. We press in with courage, keep a growth mindset, and do whatever it takes to get the job done. We don’t waste time on drama—we stay focused on the mission.
   1. Do you rise to challenges with resilience and a clear head?
   2. Do you consistently push through discomfort to deliver results?
5. We’re All In : We carry the mission in our hearts and act like owners. We take full responsibility, build capacity in ourselves and others, and do the work that matters most.
   1. Are you passionate about transforming lives and communities through your work?
   2. Do you take initiative and show up fully—because you believe this mission is worth it?

We don’t hire just for talent. We hire for alignment, character, and commitment to the mission. Expect honest conversations about these values throughout the hiring process.

ROLES AND RESPONSIBILITIES

The Senior Manager of Marketing will have four primary roles, broken down into key responsibilities. They are:

Strategic Leadership & Oversight

• Define and direct a comprehensive, data-driven marketing strategy aligned with organizational growth and mission goals.
• Partner with the COO and leadership team to ensure marketing efforts support development, program expansion, and external engagement.
• Provide high-level oversight, direction, and accountability for the marketing team, while leaving creative execution to specialists.
• Build a results-oriented culture that emphasizes efficiency, innovation, and measurable impact.

Systems, Processes & Technology

• Lead the design and continuous improvement of marketing systems and workflows that enable speed, scalability, and collaboration.
• Leverage automation, CRM, and analytics platforms to streamline operations, optimize campaigns, and reduce manual effort.
• Remove barriers that slow execution, ensuring the creative team has the tools, resources, and processes needed to deliver at scale.
• Oversee integration of technology platforms (Salesforce, WordPress, ActiveCampaign, project management, analytics) into a cohesive ecosystem that supports data-driven decision-making.

Audience Growth & Funnel Performance

• Set direction for lead generation strategies across volunteers, donors, church partners, employers, and families.
• Ensure campaigns are segmented, automated, and optimized to move audiences from awareness to sustained action and advocacy.
• Oversee data capture, tracking, and reporting to measure funnel health, conversion rates, and ROI.
• Provide strategic insights to guide targeting, resource allocation, and audience engagement priorities.

Brand, Creative & Storytelling Oversight

• Safeguard brand integrity and ensure consistency across campaigns, channels, and platforms.
• Provide strategic guidance on messaging frameworks, audience personas, and positioning, while the creative team develops stories and assets.
• Approve major creative campaigns and ensure alignment with organizational strategy and data insights.
• Balance storytelling with performance metrics, ensuring creative content is supported by technology, systems, and measurable outcomes.

REQUIREMENTS

• Bachelor’s degree in marketing, business, or related field required; Master’s or advanced certification in digital strategy, marketing automation, or analytics preferred.
• Candidates without a degree will be considered if they have 12+ years of proven marketing experience.
• 8+ years of progressive marketing leadership experience, with strong emphasis on systems, operations, and digital platforms.
• Proven success implementing marketing technologies and automation to scale audience engagement and organizational impact.
• Deep expertise in digital marketing, funnel design, CRM, analytics, and technology-enabled growth strategies.
• Experience managing creative teams while focusing on enabling capacity through process and technology.
• Strong analytical, strategic planning, and leadership skills, with a track record of driving measurable results.
• Commitment to Better Together’s mission, with the ability to align technical strategy with mission impact.
• Match Better Together’s core values (described above)

TIMING, LOCATION AND COMPENSATION

Better Together seeks to fill this position as soon as possible. The organization’s headquarters are in Naples, Florida, but all the Better Together staff reside in Florida. Better Together has built a highly successful work culture over the past decade with systems and structures designed for clarity, flexibility, and great communication. Key elements of the environment include:

• Weekly team meetings with clear accountability and the opportunity to solve issues as a team.
• Quarterly in-person team meetings at which you’ll build deeper relationships, set clear goals aligned with the Better Together vision, and brainstorm how to seize new opportunities
• An intensive 90-day orientation to familiarize you with the Better Together team, our policies, and how we operate
• Home office setup, including equipment and communication tools you need to hit the ground running

Compensation and Benefits:

Better Together offers a generous salary and benefits package, as outlined below:

• Medical (99% employer paid, employee only)
• Dental
• Vision
• Life Insurance
• Paid Holidays
• Paid Time off
• Retirement Savings Plan with 50/50 employer match up to 6%

QUESTIONS?

Please direct all questions to [email protected].