Customer Insights Specialist
- Identify business trends and drivers and communicate findings.
- Synthesize/analyze syndicated, internal, and retailer data to support the business needs of Boar’s Head and the assigned retailer sales teams.
- Extract retail sales data from internal systems and organize them for the audience according to accessibility privileges.
- Leverage third-party data resources to broaden perspective and identify opportunities; third-party resources include Circana syndicated data and Home Scan Panel, Nielsen TDLinx and Spectra geography attributing and targeting, retail performance tracking, and Numerator Promotions ad collection.
- Develop presentations that tell a story of opportunities and solutions to prompt action.
- Prepare key opportunities, scorecards, and promotional effectiveness analysis for both Boar’s Head and appropriate retailer sales teams
- Present insights and presentations to internal sales and marketing.
- Work independently or collaboratively to complete tasks and projects.
- Perform all and any other tasks assigned by Boar’s Head management personnel
- Bachelor’s Degree (in Business Administration, Marketing or a closely related field) preferred.
- Minimum 1-year experience in the Consumer Products Goods industry in an analytical/category management role preferred.
- Experience with syndicated data (Circana and/or Nielsen) and analysis background preferred.
- PC Keyboard, Word, Excel, PowerPoint, Tableau.
- Strong reading and writing comprehension skills, previous business writing curriculum preferred.
- Proficiency with Microsoft Office Suite including advanced skills in Microsoft Excel and PowerPoint preferred.
- Experience pulling and analyzing syndicated sales data/POS is preferred.
- Experience with advanced analytics tools is preferred.
- Experience with shopper data (loyalty card or panel) is preferred.
- Work Planning, Organization & Execution - ability to prioritize and manage multiple tasks while meeting set deadlines.
- Strategic and Analytical Thinking – analytical approach to information gathering, report creation, trend identification, insights development, and communication of recommendations.
- Analytical Curiosity - hunger to learn, understand why, and seek opportunities for both business and personal growth.
- Continuous Process Improvement - effectively analyze processes for quality and improvement
- Strategic Planning – ability to interpret and develop strategic plans, converting corporate programs into volume/dollar projections.
- Problem Identification & Resolution - Ability to understand, resolve, and correct situations with internal teams, sales, and customers.
- Office environment
- Limited overnight travel, up to 10%
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