Director of Marketing
- A career with purpose.
- A career built on making dreams come true.
- A career built on building zero defect homes, cost management, and adherence to schedules.
- Oversee the implementation and update Division’s advertising, public relations and marketing strategy. Responsible for all mass and social media marketing including Lennar.com (Division) maintenance, corporate branding, and special events coordination.
- Partner in the development and execution of Realtor involvement and outreach programs.
- Support the strategy development of Division level events. Facilitate post-event analysis and drive change based on results.
- Work with internal and external business partners to support the design, development and compliance of marketing collateral and associated advertising and public relations campaigns.
- Ensure that community and Welcome Home Center signage is compliant with Lennar branding.
- Work with the Director of Sales to manage and continuously develop the Divisions’ Inventory Home Sales effort.
- Implement the Divisions’ “In-Site” presentations to assure on-time completion prior to new community openings.
- Partner with sales associates in researching and implementing new opportunities to promote the division’s communities, as well as fine-tune and improve existing digital campaigns
- Communicate with advertising agencies and the Corporate Communications team on implementing national initiatives and digital trends.
- Monitor and maintain all community presentations; ensuring all required materials are ordered and installed properly for models and standing inventory (Lennar signage and branding).
- Model Merchandising – Ensure consistency in excellence work closely with model home decorators and Director of Sales on colors, layout of furniture in model homes.
- Support the strategy and implementation of model home decorators and fitness providers to guide development of lifestyle facilities in communities where they will exist.
- Conduct in-depth assessments of the performance of marketing campaigns, events and digital marketing efforts on a monthly, quarterly and annual basis. Present findings to Division’s management team to support business plan development, forecasting and future implementation.
- Utilize assessment results to decrease marketing spend.
- Bachelor’s Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales or Construction Management Preferred.
- Homebuilding and/or Commercial Real Estate experience preferred. Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.
- Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates and in all public relations.
- Intermediate or Expert level knowledge of Microsoft Office.
- Experience with Google Analytics, Sprinklr required.
- Valid driver’s license and good driving record.
- Valid auto insurance coverage.
- Ability to prepare written documentation and complete contract negotiations.
Recommended Jobs
FT Assistant Custodian
Position Description We are looking for a FT Assistant Custodian for our St. Johns Community Campus. Job functions: • Perform custodial work according to the specified contracted methods of cleani…
FOOD SUPPORT WORKER - 50009124
Requisition No: 859210 Agency: Veterans Affairs Working Title: FOOD SUPPORT WORKER - 50009124 Pay Plan: Career Service Position Number: 50009124 Salary: $34,760.18 Posting Closing Da…
Corporate Counsel
Job Description Job Description COMPANY OVERVIEW: Founded in 1989, United Automobile Insurance Company is an innovative and established organization looking for a Corporate Counsel to join our…
Pastry Sous Chef
Pastry Sous Chef Make every sailing a sweet one for our guests! As Pastry Sous Chef, you will supervise the daily shipboard pastry/bakery operations, ensuring that all items prepared by your team mee…
Catering Sales Manager
Are you a hotelier in search of new experiences in South Florida and have a love for hospitality and genuinely exceeding expectations? Would you like to further your hospitality career in a modern an…
Senior Litigation Attorney
Job Description Job Description Senior Litigation Attorney Chiumento Law, PLLC is seeking an experienced Litigation Attorney to join our legal team in Palm Coast, FL. We seek a talented Litiga…
Staff Product Manager (Remote - US)
About Jobgether: Jobgether is a Talent Matching Platform that partners with companies worldwide to efficiently connect top talent with the right opportunities through AI-driven job matching. One …
Asphalt Equipment Operator
Job Description Job Description We are seeking experienced Equipment Operators to join our asphalt paving crew. The ideal candidate will have experience operating heavy equipment such as pavers, …
Social Worker - PRN
Social Worker What You Must Have: Bachelors or Master’s Degree in Social Work from a State accredited program Current State license required in accordance with State regulations Valid d…
Entertainment
Entertainment The Entertainment Team helps ensure that our guests enjoy their stay on board as much as their time in port. They embrace the challenge of being in the spotlight or working behind the s…