Copywriter

We Put the World on Vacation

Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company, with a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands. Our dedicated associates help the company achieve its mission to put the world on vacation. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

The Copywriter is a creative executor, wordsmith, and grammar guru who ensures our verbal identities permeate in all our customer storytelling and marketing communication deliverables. Key responsibilities include development of all forms of digital and print content including banner ads, blogs, social media posts, magazine articles, scripting video, paid search, and emails.

The person in the role understands that customers’ time is limited as well as the balance of great storytelling. They champion both the art and science of SEO and Associated Press guidelines.

Reporting to the Content Manager, this creative associate delivers cutting-edge ideas, fresh marketing copy, and innovative narratives for various customers across our nearly 20 global brands.

How You'll Shine:

Delivers compelling storytelling and creative messaging that inspires customer action, engagement, and loyalty

• Creates headlines, CTAs, hashtags, manifestos, and body copy
• Supports key message documents and guides copywriting best practices to deliver the best marketing content solutions which align with business strategies and objectives
• Optimizes magazine and other editorial content for digital channels including social media, blogs, and online publications
• Ensures grammar and tone across multiple platforms including email, web, video, social, and throughout the customer journey
• Collaborates with designers, brand managers, and other stakeholders to deliver strong copy that meets our strategic and tactical goals

Monitors industry trends and content development best practices to influence the team

• Champions SEO and metadata best practices for all content deliverables
• Safeguards marketing copywriting and editorial processes to ensure channel collaborators’ content meets business objectives and campaign goals and feels on brand across channels

Travel Requirements

• Limited travel for work such as conferences, roughly 3%

What You'll Bring:

• Bachelor’s degree in journalism, communications, public relations, social media, or marketing
• Strong knowledge and understanding of content execution within marketing, web, digital and traditional print.
• Strong knowledge of brand storytelling and architecture as well as integrated content marketing
• Understanding of branding practices and structure.
• Organizational skills that include ability to confidently and gracefully prioritize multiple projects under time constraints, including ability to self-manage time and meet expected deadlines within the hours allocated.
• Excellent verbal, written, and presentation skills.
• Passionate attitude with willingness and enthusiasm to own your own growth.
• General knowledge of editorial space, Associated Press style, social media strategies, and integrated marketing
• Experience in Adobe Creative Suite, Apple Programs, Microsoft Office Suite
• Experience in the implementation of brand architecture including voice and tone as well as website publishing, UX, QA, SEO, and metadata
• 1-2 years' experience in marketing, brand, creative agency, or an in-house agency
• Prior experience within travel & hospitality a plus
• Knowledge of marketing and digital experiences
• Proven experience working with teams on large-scale, long-term projects

Experience equivalent to the education requirement may be accepted in lieu of the education requirement.

How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.

• Medical
• Dental
• Vision
• Flexible spending accounts
• Life and accident coverage
• Disability
• Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
• Wish day paid time to volunteer at an approved organization of your choice
• 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
• Legal and identify theft plan
• Voluntary income protection benefits
• Wellness program (subject to provider availability)
• Employee Assistance Program

Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you’ll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what’s next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to [email protected] , including the title and location of the position for which you are applying.