Soccer 5: Director of Marketing

Director of Marketing

Location: Remote (Preference for South Florida or Charleston, SC)

About Soccer 5

Soccer 5 operates small-sided soccer facilities and leagues across the U.S., with a growing franchise network and deep passion for community, sport, and accessibility. Marketing plays a central role in our business: it’s how we get players on fields and bring the brand to life in every city we touch.

Role Overview

We’re looking for a Director of Marketing to own the full marketing function, from strategy and brand to analytics and franchise support. You’ll define where we show up, how we spend, and what success looks like. This role is both highly strategic and deeply hands-on: you’ll build the playbook and run the plays.

What You’ll Do

1. Strategy & Budget

• Develop and execute the overall Soccer 5 marketing strategy including defining priorities, budgets, and success metrics across channels (digital, brand, grassroots, events).
• Own marketing planning across national campaigns (e.g., World Cup activations) and ongoing customer acquisition.
• Work cross-functionally with operations, franchise, and digital to ensure alignment and ROI.
• Make the main thing the main thing: getting players to our fields across the country!

2. Performance & Digital Marketing

• Lead all digital acquisition and retention efforts (Meta, Google, programmatic, etc.).
• Build and manage dashboards to measure CAC, retention, and channel efficiency.
• Test, learn, and scale. You’ll bring structure to how we experiment and grow.
• Experience with Hubspot is a big plus.

3. Brand & Franchising

• Own and evolve the Soccer 5 brand as we scale, ensuring consistency across facilities and franchisees.
• Develop creative standards and brand assets (visual identity, messaging, tone) and ensure franchisees use them properly.
• Support new franchise launches with tailored local marketing plans.

4. Leadership & Collaboration

• Manage external partners (agencies, designers, digital vendors).
• Partner closely with the CEO and President to prioritize resources and align marketing to business growth goals.

Requirements

Who You Are

• 5–10 years of marketing experience with a mix of performance and brand.
• Expert-level understanding of digital marketing platforms and analytics as well as Hubspot.
• Data-driven and strategic but comfortable rolling up your sleeves.
• Excellent communicator who thrives in a fast-moving, entrepreneurial environment.
• Experience with franchises, retail, or consumer-facing multi-location brands is a big plus.
• Passion for sports, fitness, or community-focused brands helps too.

Benefits

Compensation: $100,000 - $150,000 + healthcare benefits