Marketing Director
Job Description
Job Description
Seeking a Marketing Director to work closely with Property Management teams to plan strategy and develop and implement a marketing action plan to drive in potential resident traffic, increase occupancy and retain existing residents. The Marketing Director will also develop effective advertising and promotional campaigns to promote the corporate name and reputation.
Responsibilities
- Develop branding initiatives
- Develop and implement marketing plans and programs
- Develop and manage marketing budget at both the corporate and property level
- Monitor costs and budgets
- Provide expert advice to develop innovative advertising, digital and social media and events
- Negotiate with media partners and vendors to guarantee advantageous contracts
- Work with marketing team and onsite property teams to increase traffic of prospective residents and resident retention
- Supervise marketing team, including hiring, training, workloads, schedules and deadlines.
Qualifications
- Multi-Family Residential Property Management Marketing or Real Estate Experience 10+ years
- 2- or 4-year degree in Business/Marketing/Communications (or similar)
- Intermediate to Advanced Computer skills
- Experience in contract negotiation
- Social Media Marketing/Digital Media online expertise
- Familiarity with Fair Housing regulations to ensure compliance
- Strong written, verbal and presentation skills; effective communicator
- Creative, innovative and analytical skills required
*Some Travel Required
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