Digital Marketing Director of Technology Enablement

We are seeking a strategic, operationally minded Director of Technology Enablement on behalf of our client. This role exists to ensure the agency’s investments in platforms like HubSpot, ClickUp, GA4, and Pitchbox directly support scale, margin, and productivity — not overhead.

The Director will own platform configuration, integration, adoption, and ROI measurement across internal teams, creating measurable impact across delivery, sales, finance, and operations. This position is intentionally structured to promote to VP of Technology Enablement within 12–18 months, based on business outcomes.

Requirements

Platform Configuration & Best-Practice Enablement

• Audit platforms for misconfiguration, underutilized features, and inconsistent usage
• Bring platforms (e.g. HubSpot, ClickUp, Looker Studio) to best-practice usage
• Define “how we use this tool” documentation
• Eliminate ad hoc workflows

Analytics, Measurement & Data Integrity

• Own GA4, GTM, Looker Studio, and attribution/reporting standards
• Ensure data is accurate, actionable, and trusted
• Standardize naming conventions, event tagging, and dashboards
• Drive consistency across reporting systems (Airtable, AgencyAnalytics, etc.)

Adoption, Training & Enforcement

• Define adoption expectations by role (Sales, Delivery, Ops, Finance)
• Build and maintain enablement guides and new-hire onboarding standards
• Measure usage, enforce accountability, and partner with leadership to ensure compliance

SEO & Outreach Automation (Pitchbox)

• Own and optimize outreach tools (e.g. Pitchbox)
• Standardize prospecting, outreach sequencing, templates, and reporting
• Integrate with SEMrush, Ahrefs, and broader SEO workflows

Workflow Design & Platform Integration

• Reduce spreadsheet sprawl, manual handoffs, and duplicate work
• Design clean workflows between HubSpot ↔ ClickUp, Airtable ↔ Reporting, and more
• Leverage automation (AirOps) to scale operations efficiently

ROI, Labor Efficiency & Margin Tracking

• Translate tech adoption into labor savings, capacity gains, and margin improvement
• Quantify ROI by platform
• Track and report impact across executive and ops leadership

Expected Outcomes

• ≥85% adoption of tools and workflows
• Reduced reporting/ops labor across departments
• Trusted analytics across GA4, Looker, and internal tools
• Documented tech standards and onboarding
• Platform ROI reporting tied to financial outcomes
• Growth without proportional headcount increases

30-90 Day Onboarding Plan

• First 30 Days : Tech audit, configuration review, usage metrics, tool inventory
• By 60 Days : Standardized documentation, training materials, workflow drafts
• By 90 Days : Tech stack optimized, reporting live, adoption monitored, ROI tracking operational

Who You’ll Work With

• Reports to: COO
• Works cross-functionally with: Sales, Ops, Delivery, Finance, and Executive Leadership
• Client-facing: Occasionally (escalations or strategic improvements only)

Qualifications

• 7–12+ years in digital agencies, SaaS-enabled services, or high-growth ops roles
• Strong operational + financial literacy
• Proven ability to drive adoption and enforce standards
• Systems thinker; fluent in platform leverage, not just tool setup
• Bachelor's degree or equivalent experience in Business, Tech, Analytics, or Ops

Tools & Platforms You’ll Own

• CRM : HubSpot
• Project Management : ClickUp
• Analytics : GA4, GTM, GSC, Looker Studio, AgencyAnalytics
• Ops : Airtable
• SEO & Outreach : SEMrush, Ahrefs, Pitchbox
• AI & Automation : AirOps
• Productivity : Google Workspace
• Finance : QuickBooks (familiarity helpful)

Soft Skills & Competencies

• Ownership mentality
• Operational rigor
• Systems thinking
• Accountability and follow-through
• Critical thinking, collaboration, adaptability

Benefits

Promotion to VP based on outcomes (not tenure)

Full health, dental, vision coverage

401(k) with match

20–25 PTO days, paid holidays, parental leave, bereavement

Remote eligible with hybrid flexibility

Exposure to leadership and career growth into executive roles