Director of Sales (Senior Living)

About Discovery Management Group

Discovery Management Group is part of the Discovery Senior Living family of companies—one of the top two largest senior living operators in the United States. We specialize in managing and enhancing vibrant senior living communities nationwide, delivering excellence through innovation, lifestyle personalization, and operational strength. Together, we serve more than 6,500 residents across the country.

Aston Gardens at Sun City Center and Aston Gardens at The Courtyards are now hiring a dynamic Director of Sales to lead our sales efforts and help future residents find the lifestyle they deserve.

Location: Sun City Center, FL

Compensation: $60,000 Base + Commissions = $130K+ Earning Opportunity

Your Role: Director of Sales

As the Director of Sales (DOS), you’ll lead the sales function for both Aston Gardens communities—connecting with prospective residents, guiding them through their decision-making journey, and driving occupancy results. Your goal is to build lasting relationships, convert inquiries to move-ins, and help ensure our communities remain thriving, welcoming environments. Your work will be measured through sales conversions, occupancy goals, net revenue, and the overall move-in experience.

What You’ll Do

Sales Leadership

• Engage leads across multiple channels (advertising, referrals, events, digital) and guide them through the sales process
• Execute all aspects of our Sales Playbook, including discovery, objection handling, and closing techniques
• Build meaningful relationships with prospective residents and families to support informed decision-making
• Track and report on sales activities, leads, conversions, and move-ins using the CRM system
• Collaborate with the Executive Director and marketing teams to refine community-specific outreach strategies
• Conduct regular walk-throughs to ensure the tour path and model units are guest-ready
• Plan and host sales events designed to attract and convert prospects
• Participate in weekly sales and strategy meetings with the Executive Director

Market Conditions & Strategy

• Conduct quarterly competitive market research and maintain accurate records in our analysis tools
• Monitor new and existing competitors, identify opportunities and threats, and recommend strategies to leadership
• Develop and maintain general market analysis tools to track prospective residents and referral sources
• Demonstrate a deep understanding of the senior living landscape and local market dynamics

Revenue Optimization

• Meet or exceed monthly sales and occupancy goals
• Leverage tools like pricing strategy, incentives, and inventory control to drive revenue
• Analyze key sales metrics and provide strategic recommendations to improve NOI
• Offer expert guidance to internal teams and prospective residents throughout the decision-making process

External Business Development

• Build and maintain a strong network of non-paid referral sources
• Lead monthly presentations to local professionals and referral partners
• Host referral development meetings with leadership to align outreach efforts across departments
• Document all networking and outreach activity in the CRM

Resident Move-In Coordination

• Guide residents and families through the move-in packet and pre-move process
• Coordinate assessments with the clinical team
• Oversee the move-in process to ensure smooth transitions
• Ensure all documentation is completed and regulatory requirements are met prior to lease signing
• Partner with the Executive Director, Business Office Manager, and Director of Health & Wellness to ensure full file readiness

Leadership & Development

• Participate in community leadership meetings and company functions
• Stay informed on industry trends through ongoing training and professional development
• Represent the community with professionalism and passion at all times
• Take initiative in supporting company-wide goals and cross-functional teamwork

What You Bring

• Bachelor’s degree in Marketing, Business, Public Relations, or a related field (preferred)
• Minimum of 2 years of sales or marketing experience in senior living (preferred)
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• CRM experience, including lead tracking and activity management
• Strong interpersonal, communication, and organizational skills

Why Join Us?

• Full benefits package available (medical, dental, vision, PTO, 401k, and more)
• Work in a purpose-driven, resident-first environment
• Be part of a collaborative and supportive leadership team
• Make a lasting impact in the lives of residents and families

Benefits You’ll Enjoy:

We offer a comprehensive benefits package that includes competitive pay with early access to earned wages, flexible scheduling, health, dental, vision, life, and disability insurance, paid time off and holidays, a 401(k) with employer match, paid training and growth opportunities, meals and uniforms (where applicable), and additional perks such as an Employee Assistance Program (EAP), volunteer time off, and wellness-related benefits.

About Discovery Senior Living

Discovery Senior Living is one of the largest senior living operators in the U.S., with over 350 communities and 35,000 homes across nearly 40 states. Backed by three decades of award-winning experience, Discovery leads a family of companies—including Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery at Home. With 19,000 dedicated employees and an innovative “Experiential Living” philosophy, Discovery is recognized for its leadership in performance, lifestyle customization, and senior living innovation.

Equal Opportunity Employer: We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. EOE D/V

A Note to Applicants: This job description outlines the general nature and level of responsibilities for this role and is not an exhaustive list of all duties. Qualified individuals with disabilities, as defined by the ADA, must be able to perform the essential job functions with or without reasonable accommodation, as determined on a case-by-case basis.

Agency Policy: We do not accept unsolicited resumes from staffing agencies. Please refrain from contacting hiring managers directly.

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