Digital Growth & SEO Optimization Manager - RDG

Job Description

Job Description

RDG introduces its first restaurant-concept brand, MILA, which offers guests a culinary journey through exquisite MediterrAsian cuisine, opened in January 2020 in Miami Beach. Combining genuine hospitality, fine dining, and a sophisticated nightlife atmosphere, MILA has quickly become a premier destination within Miami's upscale social scene.

At RDG, we are a collective of individuals dedicated to excellence and the art of sensory engagement. We embrace the rhythms of life and are motivated by the thrill of adventure. Our core principles focus on providing customers with immersive experiences, organic design, and a refined culinary journey.

DREAM IT
MILA has exceeded expectations in its initial two years, achieving remarkable success despite pandemic-related challenges, and securing the #5 spot in The Restaurant Business Top 100 ranking. Building on this success, RDG has expanded into new concepts including AVA MediterrAegean in Winter Park, Florida, CASA NEOS on the Miami River (opened June 2024), and MM, a Membership Community. Upcoming projects include NOORA and Claudie (scheduled for fall 2024), AVA’s second location in Coconut Grove (2025), and HONŌ Japanese Steakhouse (2026).

BUILD IT
RDG's distinguished brand portfolio and exclusive membership program aim to create a network of venues and experiences that offer a unique lifestyle to guests and members in Florida. Our goal is to establish RDG as a leader in the luxury restaurant industry in the United States.

GROW IT
RDG has demonstrated rapid growth and is poised for significant economic expansion globally. We are actively exploring national markets such as New York City, Los Angeles, and Las Vegas, and international markets including Paris, London, Dubai, and Mexico City for potential expansion opportunities.

Position Overview:

The in-house Digital Growth & SEO Optimization Manager will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. Responsible for all aspects of a company’s marketing operations. The central goal is to help grow a brand’s influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers. Duties will include planning, implementing, and monitoring digital marketing campaigns across various digital networks. The ideal candidate is someone with experience in Hospitality and F&B marketing. He/she needs to demonstrate excellent interpersonal, project management, and analytical skills.

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy with Project Managers tailored to the restaurant/hotel industry to drive online reservations, increase foot traffic, and enhance brand awareness.
• Plan and execute restaurant/hotel-specific digital marketing campaigns, including promotions, special events, and seasonal offers across various channels such as website, email, and PPC advertising.
• Design and implement email marketing campaigns to promote specials events, MM Members Club, RDG Newsletter, Programmed Nights, and programs to engage with customers and encourage repeat visits.
• Optimize the restaurant/hotel websites and online listings for local search to improve visibility in local search results and attract nearby customers.
• Create website banners, landing pages, update images on website and third-party sites to ensure all content is update to date.
• Identify and partner with bloggers, or neighboring businesses for co-marketing opportunities to reach a wider audience.
• Promote menus, special dishes, and events through digital channels.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics. Provide regular reports and insights to measure ROI and optimize campaign strategies.
• Develop and implement an effective SEO strategy with an agency to improve organic search rankings, increase website traffic, and drive conversions. Conduct thorough keyword research to identify high-value keywords and optimize website content accordingly. Optimize website content, meta tags, and internal linking structure to improve search engine visibility and user experience. Identify and resolve technical SEO issues such as crawl errors, site speed optimization, XML sitemaps, and mobile friendliness. Build high-quality backlinks through outreach, content marketing, and link-building strategies to improve domain authority and rankings.
• Collaborate with the Project Managers to create SEO-friendly content that aligns with target keywords and meets user intent.
• Conduct regular SEO audits to monitor performance and identify opportunities for improvement. Provide detailed reports and insights on SEO KPIs, rankings, and traffic trends.

Qualifications:

• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing channels and tools.
• Bachelor’s degree in marketing, Digital Marketing, or a related field.
• Experience with SEO/SEM, email marketing, social media, and display advertising campaigns.
• Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
• Excellent analytical, communication, and project management skills.
• Creative thinker with a passion for digital marketing and staying updated with the latest trends and best practices.