Marketing Outreach Manager

Job Description

Job Description

Position Summary- The Marketing & Outreach Manager supports the Community Manager in all leasing aspects of the community. Marketing & Outreach Managers also help oversee leasing performance, occupancy goals, staff training and development as well as provide exceptional customer service and resident satisfaction.

Essential Duties & Responsibilities

• Ensures achievement of community’s revenue and occupancy goals by directing marketing, advertising, and sales activities, overseeing on-site traffic, and monitoring day-to-day sales and leasing activities
• Oversee the on-site leasing team in all areas such as leasing and marketing efforts.
• Actively participates in the daily management of all prospects, applicant and lease information within the property management software including but not limited to leasing traffic, new leases, renewals, demographic information, collection of move-in, and move outs.
• Responsible for lease administration; finalization of lease agreements, conduct file audits, ensure lease contracts are complete and orderly, submit to the Community Manager for review and signature.
• Review and analyze shop, closing ratio, and other operational reports to identify and resolve issues impacting leasing performance
• Respond to resident and ownership questions and concerns in a timely and professional manner
• Trains leasing staff on how to answer inquiries, perform task, track efforts, market in the surrounding areas businesses.
• Creates a weekly marketing plan and ensure execution of all marketing tactics outlined.
• Develops key relationships within the community and maintains a working relationship with area competitors.
• Responsible for organizing and executing leasing and marketing campaigns and promotional events both on and off property.
• Demonstrates social media activity and experience in managing and creating engaging content across various platforms.
• Inspects the property daily to ensure Company standards on cleanliness and curb appeal are being upheld.
• Conducts property tours and ensures follow up with all prospects are done in a timely manner, in accordance with Company policy.
• Conducts all tasks necessary to close the sale, including making appointments, generating new leads, maintaining the model and any follow-up necessary.
• Audits bonus log when submitted against corresponding files prior to remitting the report for payment to ensure accuracy of the leasing incentive program.
• Prepares reports weekly as directed by Company policy; occupancy, traffic, market survey and rent collection.
• Ensures positive community environment for both residents and fellow staff and encourages participation in events and activities.

Skills/Specialized Knowledge

• Ability to read, write, understand, and communicate in English.
• Ability to use a personal computer and has working knowledge of email, Microsoft Word, Excel and Entrata, or other on-site accounting software.
• Ability to use general office equipment, such as telephone, fax machine, printer, copier, 10-key and key track system.
• Excellent customer service and interpersonal skills; ability to relate to others.
• Professional verbal and written communication skills.
• Strong organizational and time-management skills.
• Ability to perform basic to intermediate mathematical and accounting functions.
• Ability to read and comprehend financial statements, such as budgets, financial reports, accounting information, etc.
• Comprehension of federal fair housing laws and any applicable local housing provisions.
• Ability to multi-task.
• Ability to make quick and effective decisions.
• Ability to analyze and resolve problems.
• Ability to cope with and defuse situations involving angry or difficult people.
• Ability to close a sale.
• Ability to manage a team.
• Ability to train.
• Ability to set and meet goals.
• Ability to consistently meet deadlines.
• Ability to maintain flexibility and creativity in a variety of situations.
• Ability to maintain confidentiality.
• Ability to drive an automobile.

Required Licenses

• Current driver license and automobile insurance.
• Real estate license (if required by state).
• Other licenses and/or certifications as required by state law.

Other Requirements

• Must maintain professional appearance and comply with prescribed uniform policy.
• Ability to be at work on a regular and consistent basis; Overtime may be required for this position.
• Must be reachable at all times via phone or pager, except during approved time off.
• Ability to work weekends and non-traditional holidays.
• Must be available to work on-call or when needed due to staffing shortages.
• Some travel may be required.

Physical Demands

• Standing, walking, and/or sitting for extended periods of time.
• Frequent climbing, reaching, use of fingers, talking and hearing.
• Moderate pulling.
• Sustains substantially recurring movement to fingers, hands, wrists, legs, and feet.
• Pronounced visual acuity (near and far) and field of vision.
• Ability to judge distances and spatial relationships.
• Ability to identify and distinguish color.
• Ability to lift and/or move up to 50 pounds.

Mental Functions

• Ability to compare, copy, compute, compile, analyze, coordinate, synthesize, negotiate, communicate, and instruct.
• Ability to tolerate stressful situations.
• Ability to work under minimal to moderate supervision.

Work Environment

• Exposure to hot, cold, wet, humid, or windy conditions (temperatures may vary depending on the weather in the different regions).
• Exposure to noise, vibrations, atmospheric conditions, as well as working in confined or restricted spaces.

Hazards

• Potential exposure to communicable diseases through frequent contact with public.
• Possible exposure to short-tempered or aggressive people.
• Potential exposure to chemicals, electrical shock, heights, mechanical parts or machines, fire and radiation.