Director, Event Operations

Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19). In 2023, the Speedway hosts the second race in the Round of 8 of the NASCAR Cup Series Playoffs on Sunday, Oct. 22. In August of 2022, Homestead-Miami Speedway unveiled a new, colorfully designed logo that showcases the venue’s sense of place and incredible competition while incorporating all what South Florida has to offer from the vibrancy of South Beach to the tranquility of the Keys. Using a combination of pink, blue, yellow, light and dark turquoise – colors specific to the culture of South Florida - the new Homestead-Miami Speedway highlights regional and cultural flair of color, speed and intense, off-the chart racing that is unique to Miami.

Homestead-Miami Speedway (HMS) is seeking an experienced Director, Event Operations to drive facility utilization and deliver operational excellence across NASCAR weekends, third-party events, and year-round activities.

This role provides senior leadership over event operations and guest experience, with a focus on driving revenue growth and enhancing the fan and stakeholder experience.

Duties include but are not limited to:

Event Operations Leadership

• Oversee planning and execution of NASCAR weekends and major events.
• Serve as primary liaison with sanctioning bodies on scheduling, operational readiness, and facility requirements.
• Lead execution of event infrastructure, including hospitality, Midway, partner activations, signage, and Victory Lane.
• Manage labor planning, vendor relationships, and cost controls.
• Conduct post-event reviews to drive continuous improvement.

Guest Experience & Service Delivery

• Lead Guest Services strategy in partnership with regional leadership.
• Oversee staffing, onboarding, training, credentialing, and workforce deployment.
• Manage transportation operations (including ADA), wayfinding, and guest communications.
• Ensure excellence across all guest-facing touchpoints.

Event Account Management

• Manage event calendar and the long-term strategy on maximizing open dates.
• In conjunction with others, including the track president, identify, pursue, and close new business opportunities including racing series, third-party events, corporate activations, and community-based programming.
• Expand track rental utilization across motorsports, automotive OEMs, experiential marketing, and private events.
• Increase ancillary revenue through signage, hospitality infrastructure, and facility assets.
• In conjunction with others, manage the entire track-rental process: establish rates, negotiate contracts and oversee execution:
  • Contract execution
  • Secure certificate of insurance (COI) and risk/liability assessment and compliance.
  • Pre event meetings
  • Post event follow up/recap
  • Renewal / Upsell
  • Liaison between Track Operations/Venue Operation/Security/Fire & Safety

This role will also be responsible for financial and operational discipline. This includes the following:

• Own revenue and expense budgets for major events and track rentals.
• Monitor labor hours and vendor expenditures to protect margins.
• Implement improved forecasting, accrual tracking, and operational planning processes.
• Oversee of Sign Shop and Entertainment Equipment budgets.

Required skills / experience:

• Bachelor’s degree (Business preferred) or equivalent experience.
• 5+ years of experience in event operations, venue management, or related field.
• Proven success in revenue generation and contract negotiation.
• Experience managing large, seasonal workforces.
• Strong financial acumen and operational planning skills.
• Experience in a major sports or entertainment venue preferred.
• Availability to work nights, weekends, and holidays; travel as needed.
• Ability to remain fully engaged during extended event operations.

Why This Role?

This is a high-impact leadership opportunity to shape the future of one of NASCAR’s premier venues. The Director, Event Operations will play a critical role in driving growth, expanding the event portfolio, and elevating the fan experience at Homestead-Miami Speedway. This position offers the opportunity to lead complex, high-visibility events while building strategic partnerships and delivering measurable business results in a dynamic, fast-paced environment.

Apply Now!

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.

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