Digital Marketing Analyst

job summary:
Analyzes complex marketing performance issues using data from internal (CRM, Sales) and

external (Ad Platforms, Web Analytics) sources to provide insight to marketing decision-makers.

Reviews campaign performance data and measures, drawing attention to key trends in customer

behavior and channel efficiency. Assists the marketing department in addressing business needs

by utilizing data to identify key opportunities that will drive traffic, conversions, and ROI in

pursuit of growth. Responsible for supporting the team with digital data analysis,

tracking/tagging audits, reporting, and overall communications regarding marketing

effectiveness.

location: Telecommute
job type: Solutions
salary: $55 - 60 per hour
work hours: 9am to 5pm
education: Bachelors

responsibilities:
Data Analysis and Reporting

 Explores data from multiple digital sources (e.g., Google Analytics, Google Ads, Meta,

LinkedIn, CRM), working with campaign managers to determine and provide key

insights on channel performance and the customer journey.

 Delivers ad hoc and pre-defined reports to stakeholders regarding campaign KPIs (CPA,

ROAS, CTR, Conversion Rate) and answers questions pertaining to marketing

attribution.

 Provides reports and data analysis for a wide variety of topics including A/B testing,

landing page performance, and audience segmentation based on the marketing leader's

business requirements.

 Defines or contributes to the digital measurement strategy, including tagging frameworks

and attribution modeling.

 Creates reports leveraging insights from data exploration, prepared with visualizations in

formats such as Excel, PowerPoint, and dashboarding tools (e.g., Looker Studio, Tableau,

PowerBI).

 Identifies and interprets trends and patterns in datasets. Builds recommendations to

optimize media spend and improve marketing funnel effectiveness.

 Works to ensure global consistency in data taxonomy (UTM parameters, naming

conventions) and analytic methods.

Communication

 Engages across the organization (Sales, Product, Marketing) to clarify data requests and

provide debriefs to explain marketing insights and drive optimization actions.

 Supports communication requirements of the leader, including presenting ROI findings,

sharing action items regarding budget allocation, and regular performance reviews.

 Provides oversight and timely escalation of data anomalies (e.g., broken tracking, traffic

drops) to departmental leaders and stakeholders.

 Creates or updates process documentation to support standard duties (such as pixel

implementation or campaign tagging) and seeks approval from department heads where

needed.

 Works to make data available and increase the marketing team's capability to interpret

and use analytics tools effectively for self-service decision-making.

 May partner with fellow [Company Name] team members to develop, assess, facilitate,

or lead programs to support customer acquisition and retention objectives.

Data Audit and Cleansing

 Conducts regular audits of web analytics tags and tracking pixels to ensure data integrity.

 Identifies and filters out bot traffic or internal IP addresses to ensure accurate reporting.

 Cleanses marketing lists and CRM data to ensure proper segmentation and targeting.

qualifications:
Analyzes complex marketing performance issues using data from internal (CRM, Sales) and

external (Ad Platforms, Web Analytics) sources to provide insight to marketing decision-makers.

Reviews campaign performance data and measures, drawing attention to key trends in customer

behavior and channel efficiency. Assists the marketing department in addressing business needs

by utilizing data to identify key opportunities that will drive traffic, conversions, and ROI in

pursuit of growth. Responsible for supporting the team with digital data analysis,

tracking/tagging audits, reporting, and overall communications regarding marketing

effectiveness.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected].


Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).

This posting is open for thirty (30) days.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.