Social Media Content Creator
- Develop and implement a strategic content plan for WEC-owned horse shows to maximize audience engagement, brand awareness, and revenue-driving conversions.
- Maintain a consistent posting schedule across key platforms (Instagram, Facebook, and YouTube), adapting content for each platform.
- Capture real-time photo and video content at horse shows using professional-grade equipment, ensuring compelling, high-quality visuals.
- Film and edit short-form and mid-length video content (Reels, highlights, athlete/trainer features, behind-the-scenes coverage, etc.).
- Deliver quick-turnaround edits for short-form content (Reels, Shorts, etc.) to ensure timely posting during and immediately after events.
- Produce digital advertising videos and paid social content to promote WEC equestrian events, ensuring deliverables meet campaign objectives.
- Work closely with the official show photographer to review and select images that align with social media storytelling and marketing goals.
- Oversee daily social media engagement, responding to comments, messages, and inquiries in a timely and professional manner.
- Ensure all equestrian sponsorship social media deliverables are fulfilled in alignment with contractual agreements.
- Creatively integrate sponsor brands into organic content to maximize exposure and audience engagement.
- Monitor, track, and analyze key social media metrics to identify trends and refine strategies for audience growth and engagement, leveraging data-driven insights and staying current with industry trends and platform updates to optimize performance.
- Strong understanding of equestrian sports and horse show culture, including experience in the hunter/jumper industry (multi-discipline experience is a plus). However, applicants without direct equestrian experience may also be considered if they demonstrate an outstanding track record of high-level sport-related content creation.
- Professional experience in videography and photography using professional cameras and equipment (in addition to mobile devices).
- Proven experience managing social media platforms for a brand, team, or event.
- Demonstrated ability to grow followers and engagement across social platforms, with bonus consideration for candidates who can showcase increased revenue generation through social media efforts.
- Experience creating content optimized for paid social campaigns.
- Professional experience in video and photo editing using Adobe Creative Suite (Premiere, After Effects, Photoshop, etc.) is preferred; however, candidates with expertise in other industry-standard editing software may also be considered.
- Proven ability to film, edit, and produce social-first video content, including real-time event coverage.
- Portfolio of work samples demonstrating experience in interviews, highlight reels, and social media-focused video content (submission required).
- Proficiency in social media management tools.
- Collaborative, solution-focused team player with a positive attitude and adaptability in high-pressure, fast-paced environments.
- Ability to work flexible hours, including weekends and extended event coverage as needed.
- Equine (Hunter/Jumper) experience preferred.
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