Product Manager

POSITION DESCRIPTION

 Title: PRODUCT MANAGER Status: Salaried Exempt

 Department: Marketing

 Reports to: Vice President of Sales & Marketing

  Job Summary

 To develop and implement strategic product management objectives and conduct the tactical implementation that supports the growth of Sihl, Inc. branded media and the growth of OEM and private label media programs in which Sihl, Inc. participates.

Duties/Responsibilities:

• Develop new product recommendations and implement new product launch management procedures consistent with the business objective.
• Utilize in-depth product and enduse knowledge to build the appropriate product portfolio providing targeted, defensible, and winning solutions to specific enduse segments.
• Implement Product Management systems that effectively deal with product lifecycles in our business to manage ROI through development, launch, growth, decline, and exit phases of products we bring to market.
• Execute pricing strategy and mechanisms (controls, communication plans, competitive information management, etc.) to support ongoing price management.
• Contribute to the training and development of internal and external constituents (Customer Service, Sales, Distributor Sales organizations, etc.) understanding of existing and newly introduced products, the end uses they serve, and the means by which Sihl, Inc. markets them to create and capture value. Develop and conduct ongoing Training Classes, initiate web-based and written communication regarding Technical Product Training.
• Work with the appropriate trade associations and end user groups to develop our understanding of emerging needs and trends; promote Sihl, Inc.’s technical and distribution competencies.
• Manage actual vs. budgeted expenses: advertising, communication, sample and equipment budgets.
• Interface with internal departments and suppliers as necessary to establish and coordinate Sihl, Inc. image in the marketplace.
• Manage Trade Show planning, execution, follow-up, and analysis of value creation.
• Play an integral role in assisting the company in the implementation of a new ERP system in 2026.

  Required Skills/Abilities:

• Responsible for profit in key products and product lines.
• Responsible for obsolescence in product and packaging associated with product line changes.
• Oversee the stewardship of the product line and the marketing and technical communications associated with the offering directly affect the direction and long-term profitability of the company.
• Through the collection, analysis, and dissemination of information across departments and workflows, this management role plays a pivotal role in driving broad organizational impact.

Education and Experience:

• Bachelor’s degree
• 3+ years’ experience in business-to-business marketing.
• 5+ years' experience in the Wide Format Graphics market.
• Ability to develop strong tactical implementation plans to achieve business unit objectives.
• Leadership – formulate, state, build consensus on common goals and work to accomplish.
• Followership – help other business leaders accomplish the organization’s goals.
• Strong self-direction capability.
• Communication – present ideas persuasively in written or oral form.
• Good collaborator, able to reach out to other components of the organization to build knowledge and to focus energy on problem analysis and solutions.
• Proven ability to contribute both creatively and analytically.