Socia Media Manager
- Develop and implement content calendars for all resort social media channels (Instagram, Facebook, TikTok, X, LinkedIn), aligning with brand voice and seasonal campaigns.
- Produce high-quality photo, video, and written content that showcases the resort’s amenities, events, and guest experiences.
- Monitor and respond to comments, messages, and mentions across platforms to foster a vibrant and responsive online community.
- Work closely with Hospitality, Events, Retail, and Wellness teams to gather content and promote resort-wide initiatives.
- Support influencer collaborations and ensure social media deliverables for sponsorship agreements are fulfilled.
- Track performance metrics, analyze engagement trends, and provide actionable insights to optimize content and strategy.
- Attend and cover key resort events, capturing real-time content and amplifying guest experiences.
- Ensure all social media content aligns with WEC’s luxury brand standards and visual identity.
- Stay current on social media trends, platform updates, and emerging technologies to keep WEC’s digital presence fresh and competitive.
- Ability to work in a fast-paced, dynamic environment, including outdoor settings during equestrian events.
- Must be able to stand, walk, and move around event grounds for extended periods of time.
- Occasional lifting and carrying of equipment or materials up to 25 lbs.
- Frequent use of computer, keyboard, and digital devices for content creation and communication.
- Ability to travel between venues and work flexible hours, including weekends and evenings, based on event schedules.
- Visual acuity is required for photography, videography, and reviewing digital content.
- Bachelor’s degree in communications, Journalism, Marketing, Public Relations, or a related field is required.
- Minimum of 3 years of professional experience in marketing communications, content creation, or public relations—preferably within the equestrian, sports, or hospitality industries.
- Demonstrated experience writing press releases, blogs, and digital content for diverse audiences.
- Prior involvement in equestrian sports or events is highly preferred; familiarity with hunter/jumper, dressage, or quarter horse disciplines is a strong asset.
- Experience with email marketing platforms (e.g., Mailchimp), content management systems (e.g., WordPress), and basic SEO principles is preferred.
- Proven ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Proven experience managing social media for luxury hospitality, lifestyle, or resort brands.
- Strong photography, videography, and editing skills; proficiency in tools like Adobe Creative Suite, Canva, or CapCut.
- Exceptional writing and storytelling abilities with a keen eye for visual aesthetics.
- Familiarity with social media management platforms (e.g., Sprout Social, Later, Hootsuite).
- Ability to interpret analytics and adjust strategies based on performance data.
- Collaborative mindset with excellent communication and organizational skills.
- Passion for hospitality, guest experience, and luxury branding.
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