Social Media Specialist

Overview
LifeWorks Wellness Center is seeking an experienced Social Media Specialist who is passionate about digital storytelling and driven by the opportunity to improve lives through strategic, high-quality content in a medical office setting.

LifeWorks Wellness Center is Florida’s leading natural health clinic. We provide patients with alternative medical doctors who treat a wide range of chronic health conditions using evidence-based, holistic approaches. Patients travel from around the world to receive our comprehensive, life-changing treatment programs.

The Social Media Specialist plays a key role in advancing the clinic’s brand by creating compelling, compliant, and engaging content that increases visibility, builds trust, and drives organic growth across all social platforms.

Key Responsibilities

• Collaborate with the marketing team to develop and execute data-driven social media strategies aligned with clinic goals.
• Manage and oversee all social media accounts to ensure consistent brand voice, professionalism, and accurate representation of the clinic.
• Research healthcare, wellness, and industry-related trends to inform content creation.
• Create, edit, and publish daily high-quality content—including graphics, short-form videos, and long-form video—across platforms such as Instagram, Facebook, TikTok, X (Twitter), YouTube, Pinterest, and LinkedIn.
• Apply strategic calls-to-action, keywords, and SEO best practices to increase reach and engagement.
• Develop, maintain, and manage a social media editorial calendar and content syndication schedules.
• Monitor engagement, analyze performance metrics, and adjust strategies based on KPIs and audience insights.
• Respond to comments and messages in a timely, professional manner, in alignment with clinic guidelines.
• Ensure all content adheres to healthcare marketing standards and brand compliance expectations.

Education and/or Experience

• Graduate of High School/GED equivalent
• 2+ years of professional experience as a Social Media Specialist, Digital Content Strategist, or similar role.
• Demonstrated experience managing and growing multiple social media platforms for a brand or organization.
• Prior experience in a healthcare, medical, wellness, or regulated industry strongly preferred.
• Strong understanding of social media analytics, KPIs, engagement metrics, and SEO principles.
• Proficiency with social media platforms including Instagram, Facebook, TikTok, YouTube, Pinterest, LinkedIn, and X.
• Working knowledge of Microsoft Office and familiarity with social media management and content creation tools.
• Exceptional attention to detail, organization, and time-management skills.
• Ability to meet deadlines in a fast-paced environment while producing polished, high-impact content.

Language Skills

• Fluency in English required.
• Additional languages are a plus.
• Excellent written and verbal communication skills, with a professional and patient-focused tone.

Physical Demands of Position: Ability to sit for extended periods of time, up to 7 hours per day.

Hours:
• Full-time, minimum of 37.5 hours per week
• Monday through Friday

Compensation: $25 - $30 per hour

Benefits:

• Employer sponsored Health, dental and vision insurance
• Health savings account
• Employee discount
• Paid Time Off
• Holiday Pay

LifeWorks Wellness Center (LWC) is an equal employment opportunity employer. All individuals seeking employment are considered without prejudice to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, pregnancy status, veteran status, gender identity, sexual orientation or any other characteristic protected under applicable federal, state, or local law. Additionally, LWC will provide all reasonable accommodations for qualified individuals with known disabilities, unless doing so would result in undue hardship to the company.