Digital Marketing Specialist

Job Description

Job Description

DIGITAL MARKETING SPECIALIST

Sports Facilities Management, LLC

LOCATION: Clearwater, FL

DEPARTMENT: MARKETING

REPORTS TO: MARKETING OPERATIONS

STATUS: FULL-TIME (EXEMPT)

ABOUT THE COMPANY:

Sports Facilities Management, LLC (SFM) is a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

POSITION SUMMARY:

The Digital Marketing Specialist supports the execution of SFC's digital marketing initiatives with a focus on project coordination, campaign deployment, and performance tracking. Working closely with the Digital Marketing Manager, facility marketing teams, and our in-house web developer, this role ensures that digital campaigns, landing pages, and online initiatives are delivered accurately, on time, and in alignment with brand standards.

PRIMARY RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:

Campaign Coordination & Execution

• Implement digital marketing campaigns across email, social, and paid media channels following strategic direction from the Digital Marketing Manager
• Create start-up digital footprint including account creation on Google Business, Yelp, TripAdvisor, Meta, LinkedIn, and more
• Create tracking pixels and coordinate with web and digital strategy to ensure campaigns are properly tracked across platforms
• Start-up account management and implementation of email marketing software, forms, and data collection with proper legal and anti-spam considerations
• Working knowledge of SEO strategies and tactics including on and off page optimization, campaign creation, and reporting
• Manage campaign timelines, ensuring all necessary assets are delivered and stakeholders are informed
• Coordinate with facility marketing teams to gather required information for campaigns, evaluate creative, and proof materials

Website & Landing Page Support

• Make on-demand website changes (text, image, forms, new sections), primarily in WordPress Elementor or similar WISIWYG Wordpress editors
• Partner with the in-house web manager to coordinate updates, new landing pages, and website enhancements for facilities
• Ensure all web requests are documented, prioritized, QC'd, and tested before launch
• Review and QA pages for accuracy, functionality, and alignment with campaign goals

Analytics & Reporting

• Monitor campaign performance using Google Analytics, SEM Rush, social platform insights, and other reporting tools
• Compile regular reports for the Digital Marketing Manager to evaluate campaign success and identify opportunities for improvement
• Track KPIs for both corporate and facility-level marketing activities
• Create on-demand reports in industry software such as Placer.AI, Seamless.AI, and others for cross-departmental requests

Cross-Team Collaboration

• Work with the Digital Marketing Strategist to align on strategy and key priorities
• Communicate with the web developer, graphic designers, and facility marketing contacts to keep projects moving forward
• Assist in managing digital advertising assets, targeting lists, and tracking links

MINIMUM QUALIFICATIONS:

• Bachelor's degree in marketing, communications, or related field preferred
• 1-3 years of experience in digital marketing coordination or project management
• Experience working in a multi-location, franchise, or agency setting a plus

PREFERRED SKILLS:

• Proficiency in Google Analytics, SEM Rush, HubSpot CRM, Email marketing software, and social media business tools
• Familiarity with project management or task tracking software (e.g., Asana, Trello, Monday.com)
• Proficiency with Elementor and a strong grasp of web design principles
• Experience with SEO setup and optimization in WordPress
• Ability to quickly learn new tools or processes on the fly and adapt to challenges
• Strong attention to detail and organizational skills
• Ability to manage multiple deadlines and stakeholders
• Collaborative and proactive communication style