Social Media Manager
- Manage and maintain Papi Steak social media channels (i.e., FB, IG, Tik Tok, X, & LinkedIn)
- Schedule, execute, and conduct all applicable culinary photo & video shoots with team.
- Work with operations teams to plan and coordinate photoshoots (i.e. Seasonal, F&B, Lifestyle)
- Oversee community management for designated channels.
- Plan and post weekly social assets daily.
- Deploy successful social media campaigns and their implementation from ideation to execution.
- Oversee and work weekly with direct supervisor i.e. [Director of Marketing – Content] for all graphic, feed and asset requirements.
- Produce and deliver content that can be used across multi-channels
- Align on upcoming holidays (traditional/social) to create original and engaging content
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Create F&B photoshoot shot lists, mood boards, and provide general directions
- Capture/Curate content that can be used across different media verticals (i.e. Social, Web, Etc.)
- Track and analyze the growth of actively managed social media channels
- Oversee and create engaging on-site live coverage from restaurant events and activations
- Coordinate with onsite photo/video teams to ensure the best possible content
- Brainstorm and research new social initiatives, brand partners and ideas for in-feed and stories
- Create on-going and original content for Instagram Stories and Reels
- Communicate and provide needed content to marketing managers for in-house PR agency
- Working odd hours throughout the year i.e. Holiday’s, Festivals, Pop Up Events, and other locally driven events.
- Proven work history in a Social Media Manager related role in Hospitality & Entertainment. Preferably 3-5 years of experience.
- Demonstrable experience in marketing, together with the potential and attitude required to learn.
- Previous experience conducting and managing restaurant photoshoots
- Proven experience with high profile/celebrity clients
- Effective Team Player & Collaborator.
- A sense of aesthetics and a love for great copy and witty communication.
- Proven content creation abilities
- Knowledge of Adobe Suite (Premiere Pro, Photoshop etc.)
- BSc/MSc degree in marketing preferred
- Periodic travel to out of state locations for content capture
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