Managing Director, Partnership Marketing

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join us in the position of Managing Director, Partnership Marketing based in our Daytona Beach, Florida office.

The Managing Director, Partnership Marketing will lead a portfolio of partner accounts and the team that supports them, driving revenue growth and delivering best-in-class partnership marketing.

This role sets the strategic vision for how partners show up across NASCAR platforms, shaping marketing strategy, activation, creative solutions, and value storytelling. This position blends commercial acumen, marketing expertise, and cross-functional leadership to ensure partnerships drive measurable business impact for both NASCAR and its partners.

Duties include but are not limited to:

Revenue Growth & Commercial Strategy

• Own portfolio revenue goals through renewals, upsells, and expanded partnership opportunities.
• Lead negotiation strategy informed by category insights, partner objectives, and marketing potential.
• Ensure early, strategic renewal planning supported by data, insights, and strong value narratives.
• Partner with Strategy, Legal, Sales, and Marketing to shape effective, innovative deal structures.

Marketing Strategy & Activation Leadership

• Set the marketing vision for each partner, ensuring strategies align with NASCAR priorities and partner goals.
• Oversee development of integrated marketing plans across content, digital, social, broadcast, experiential, and events.
• Champion creative thinking, platform ideation, and partnership storytelling that drives relevance and results.
• Ensure brand alignment, execution excellence, and measurement across all activation programs.

Partner Management & Executive Relationships

• Serve as the senior contact and escalation point for top partners.
• Guide teams in delivering proactive communication, problem-solving, and marketing opportunities.
• Build and maintain strong relationships with partners, understanding their businesses and strategic needs.
• Oversee delivery of strategic plans, recaps, insights, and ROI storytelling to reinforce renewal value.

Team Leadership & Talent Development

• Develop staff into strategic, commercially minded marketing leaders.
• Set clear standards for strategic planning, communication, marketing excellence, and operational discipline.
• Provide ongoing coaching, performance management, and development planning.
• Ensure smart workload balance and a culture rooted in ownership, curiosity, and collaboration.

Portfolio Planning & Operational Excellence

• Lead portfolio-level planning, forecasting, and annual strategy development.
• Oversee P&L stewardship, budget accuracy, and financial rigor.
• Drive use of internal systems, tools, and reporting for clarity and consistency.
• Improve collaboration and efficiency across accounts by aligning processes and best practices.

Executive Influence & Cross-Functional Leadership

• Represent the portfolio in executive discussions and cross-functional planning sessions.
• Provide leadership with timely insights, recommendations, and risk assessments.
• Collaborate with Marketing, Communications, Creative, Digital, Events, Competition, Legal, and Finance to deliver integrated partner strategies.
• Contribute to department-wide initiatives and long-term partnership innovation.

WHAT GREAT LOOKS LIKE

• Strong revenue performance and high renewal rates driven by clear marketing strategy.
• Partners receive innovative ideas, compelling storytelling, and reliable execution.
• The team demonstrates strategic thinking, marketing excellence, and commercial maturity.
• Portfolio operates with clarity, consistency, and accurate forecasting.
• Supports and elevates staff internal and external of NASCAR.
• Issues are resolved quickly with minimal disruption.
• This position is viewed as a trusted marketing and business leader across NASCAR.

Required skills / experience :

• Bachelor’s degree required and 10+ years in sponsorship, partnership marketing, brand marketing, or agency leadership; or equivalent combination of education and experience. Advanced degree preferred.
• Demonstrated success driving revenue and leading integrated marketing programs.
• Proven negotiation experience and track record of senior-client relationship management.
• Experience leading multi-level marketing or partnership teams.
• Strong commercial instincts paired with marketing strategy expertise.
• Excellent negotiation, communication, and presentation abilities.
• Creative problem solver with strong storytelling and insight-driven thinking.
• High emotional intelligence and ability to build strong relationships.
• Financial acumen with experience managing budgets and forecasting.
• Effective coach with the ability to think strategically and execute when needed.
• Deep understanding of the sponsorship and sports marketing landscape, including NASCAR’s ecosystem.
• Proficiency in CRM systems, financial tools, and internal reporting platforms.
• Ability to travel up to 40%, including evenings and weekends.

Apply Now!

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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