Manager, Social Media Creative

Royal Caribbean Group
Miami, FL

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group . We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

W e are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people . Together, w e are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :


The Creative Manager will lead the social media content team to visually represent the global brand across external communications on social media. This person is responsible for ensuring the look, tone, and essence of the brand across our domestic and international handles. The Creative Manager is also responsible for the development and implementation of high-level creative concepts; managing relationships within and outside of the team. They will be managing a team of creatives and editors.

This individual is a creative thinker committed to telling stories and unrelentless in their ambition to doing it well.


Essential Duties and Responsibilities :

Manage and lead all content creation activities for the social content team consisting of copywriters and editors.
Manage the Social Content team, ensuring leadership, quality of strategic execution and project delivery is provided at all times.
Manage staff, provide ongoing coaching and feedback and assist in use of personal development plans and periodic performance reviews to meet individual staff goals.
Collaborate with production team throughout the entire life cycle of pre-production, production and post production for content shoots
Collaborate with interdisciplinary teams to evolve creative concepts into clear sets of deliverables.
Manage projects to ensure timelines are on track through strong team leadership and project management.
Keep up to date with relevant industry best practices and monitor content activities of competitors
Lead creative reviews and brainstorms to develop inspiring concepts
Devise new and evolving global creative programs, core messaging, and visual concepts that meet the business objectives of the organization
Establish creative direction for all projects and ensure consistent implementation across channels
Ensure consistent brand look and tone across all creative materials and channels
Drive brand evolution through ongoing development and implementation of brand guidelines
Present high-level creative projects to Executive Creative Director and leadership team
Perform other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills :
6+ years experience leading a content team or directly related/transferrable experience
Bachelors degree in English, Marketing, or Advertising
Previous experience managing substantial budgets preferred
Creative minded individual with an ability to conceive, articulate, and produce innovative ideas for new content
Has experience project managing and developing project plans with a demonstrated ability to lead a team to produce high quality content at high frequency
Deep understanding of social networks; previous social experience preferred
Exceptional verbal and written communication skills
Flexible attitude toward evolving responsibilities and environments
Experience with Adobe Creative Suite (Lightroom, Photoshop, Premiere, After Effects) and ability to provide feedback to various forms of creative
Bachelor's Degree

Minimum of 3 years experience managing a creative team

Excellent design, copywriting, editing, proofreading, and project coordination skills.
Meticulous attention to detail; clear and concise communication, commitment to producing quality product; deadline conscious.
Social copywriting experience preferred

Software experience in Mac and Windows applications including Adobe Creative Suites and Microsoft Office.
At least 3 years management experience
Knowledge of layouts, graphic fundamental, creative writing, typography and limitations of the socialverse; Must have ability to storyboard or translate ideas to designers and develop graphic solutions.
A strong working knowledge of experience design, brand development, and creative process.
Ability to lead projects from concept to completion. Apply best practices.
Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments

We know there's a lot to consider . As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

The position is not eligible for work authorization sponsorship

Agency and Third-Party Submissions : Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

Posted 2026-01-09

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