Brand Ambassador

YOUR OPPORTUNITY

YOUR OPPORTUNITY

As the BMA Portfolio Ambassador , you will be the leading expert on our wider Portfolio range, with a focus on Core 4. Y ou will become the face and voice for our brands to the community, crafting and delivering the brand programming agreed in our sales, marketing and advocacy strategy. You will embody and represent the brand’s image and values externally and internally with the opportunity to leave your legacy as our Spirits expert. Supporting the On Trade team in selling our brands to customers, with a focus on influential accounts but also supporting in the development of critical advocacy and education in key national on and off prem accounts. Your deep knowledge about the Category, the Brands and their heritage along with your ability to i nspire and excite consumers, partners and primos about our products is the key to success in this role.

ABOUT YOU

You will be a curious and agile self-starter who is able to work in the here and now whilst also able to think about long term objectives

Your entrepreneurial style, cocktail flair combined with your commercial acumen means that you will balance the needs of purist brand advocacy with the need to ensure we deliver our business objectives in new business, menu listing and AVQPAP excellence.

You will bring valuable insights and expertise that will compliment both the marketing and sales team.

RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE

· You will be the visible face for our Portfolio and increase brand desire through the development of creating a strong advocacy program, tools and assets, leveraging proven growth drivers.

· You will provide education and training across our total Portfolio within the On Trade & Off Trade.

· You will work closely sales to develop the right prioritization of time spent in mkt in line with our business priorities eg – support of the prestige portfolio development in the Top 200 accounts

· You will support our sales team in building outstanding relationships with our customers in the On Trade, understanding their needs, their local consumers, and developing and executing solutions.

· Collaborate cross-functionally with Marketing and Sales team to bring our amazing brands to life, through hosting events and brand activations.

· Build and deploy portfolio education, tastings, workshops at scale (physical and digital solutions for consumers, customers and primos) and deliver occasion, engagement, and entertainment programs with clear KPIs.

As a Spirits expert, you will support the local Commercial and Brand teams in defining how we show up in the relevant outlets and channels with a focus on increasing availability, visibility, quality and execution.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY

· Extremely knowledgeable about the total Spirits category

· Working experience in premium on trade

· Wide network of strong industry relationships

· Strong communication and influencing skills

· Strong understanding of social media and how to use it effectively

· Self organization

· Proficiency in English language skills

· Experience in Spirits and/or Beverage Industry is a distinct advantage

leadership agility

At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level.

• Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become
• Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
• People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance
• Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
• Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with
• Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience

Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.