Manager, Live Events

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.

NASCAR seeks a talented professional to join in the position of Manager, Live Events.

This role serves as the primary leader for Event Experience initiatives, overseeing a cross-functional team responsible for fan programming, event activations, fan zones, event production, and race weekend logistics.
The ideal candidate is a creative and strategic leader who thrives in a fast-paced environment, excels at managing multiple priorities simultaneously, and is passionate about delivering innovative, fan-focused experiences.

What You'll Do

• Direct the cross-functional team in the ideation, planning and execution of the programming strategy for all added-value and revenue-based fan programming and content efforts at their team’s events including but not limited to fan zones, infield experiences, camping activations and event production;
• Oversee pre-race ceremonies, driver introductions, post-race celebrations, and other marquee event moments, ensuring alignment with event objectives and brand standards, including effectively communicate the vision of each respective track president & teammates to the Central Creative team
• Collaborate with Central Creative team to brainstorm unique, innovative content & programming for each event to identify goosebump moments when requested;
• Communicate effectively with key industry stakeholders such as production, broadcast partners, media members and teams;
• Secure and manage all anthem package participants including their race day schedule and connection to production team.
• Coordinate with the Event Ops division team member as well as track security & operations teams to execute Driver Intro lap, set-up of Pre-Race and Victory Lane access as well as logistics for all fan events such as but not limited to autograph sessions, Hauler Parades, Pedal Parties & camper concerts.
• Lead the Curated Experiences division member in the planning and execution of at-track fan events, camper programming and infield experiences.
• Work with NASCAR Productions to create a unique and interesting content schedule for the in-house big screens and maintain a strong working relationship with the NASCAR TV team.
• Lead and support the Fan Zone division team member in the planning, development, and execution of fan zone programming, activations, and interactive experiences that enhance race weekend engagement.
• Manage event budgets, staffing plans, race weekend deployment schedules, and operational planning to ensure successful event delivery.
• Build and maintain strong relationships with track leadership and key stakeholders through regular planning, meetings, communication, and post-event reviews.
• Lead, mentor, and develop a high-performing team while fostering a culture of collaboration, accountability, innovation, and continuous improvement.
• Identify and embrace new, unique activations and strategies to provide memorable, fan-focused event content for both internal and external stakeholders.

What You'll Bring

• College degree, preferably in related business field, i.e. Marketing, Sports Management
• Minimum 3-5 years sports & event experience required
• Self-starter who takes initiative and is able to take a project from start to finish
• Strong ability to think strategically, creatively and quickly
• Experience managing full-time employees including those in remote environments
• Detail-oriented and organized with outstanding communication skills
• Ability to work through on-site event logistics and think operationally is a must
• True team player and collaborator
• Ability to coordinate and deliver multiple projects at once within strict deadlines
• Must be able to work extended hours and event weekends
• 40% travel required
• Valid driver’s license
• Bachelor’s degree (B. A.) from four-year college or university and a minimum of 3 - 5 years related experience and/or training; or equivalent combination of education and experience.

Why This Role?

Help create the moments that make NASCAR race weekends unforgettable. As Manager, Live Events, you’ll lead the strategy, planning, and execution of fan experiences that bring people together, elevate the event atmosphere, and strengthen NASCAR’s position as a trailblazing leader in sports and entertainment. This role offers the opportunity to shape high-impact experiences, inspire a talented team, and deliver the innovative race weekend moments that keep fans connected to the sport.

Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.

Explore this opportunity and apply at .

Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner . In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

Follow us on LinkedIn and X for future opportunities and company news.

We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.