Controller (Strategic Finance & Business Systems)

Controller (Strategic Finance & Business Systems).
Company: AmCoat.
Location: Pensacola, FL.
Reports to: CEO.
Employment Type: Full-Time.

About AmCoat:
AmCoat operates premium coating brands (Rhino Shield & Floor Shield) serving residential and commercial property owners through a growing dealer and franchise network.

As we scale toward a $50M+ dealer/franchisor platform, we are building a world-class operational infrastructure to support our dealers, leadership team, and long-term growth.

We are seeking a Controller who will lead the development of the company’s financial systems, operational workflows, and reporting infrastructure.

This is a strategic leadership role responsible for building the backbone of AmCoat’s financial and operational systems.

Role Overview:
The Controller will serve as the architect of AmCoat’s financial systems and back-office operations.

This person will design and implement efficient processes, improve how we leverage NetSuite and other technologies, and deliver clear financial reporting to leadership.

The ideal candidate is not just an accountant, but a systems thinker who can build scalable processes that support rapid growth.

This role will report directly to the CEO and manage at least one direct report supporting operations, customer support, and administrative functions.

Key Responsibilities.
Financial Leadership & Reporting:

• Own the monthly close process and financial reporting.
• Deliver accurate and timely financial statements.
• Build executive-level financial dashboards and reporting.
• Develop KPI reporting for leadership decision-making.
• Build cash flow forecasting and financial planning systems.
• Analyze product margins, operational costs, and profitability.
• Provide insights that support strategic decision-making.

Business Systems & Process Design:

• Design and implement scalable operational workflows.
• Improve the company’s use of NetSuite and supporting technologies.
• Work with NetSuite consultants to optimize system configuration.
• Identify automation opportunities that reduce manual work.
• Create standardized processes across accounting, operations, and dealer support.

Operational Process Improvement.

Lead initiatives that improve operational efficiency across areas such as:

• Dealer order workflows.
• Vendor purchasing and PO processes.
• Freight and logistics management.
• Warranty claim management systems.
• Inventory tracking and reporting.
• Dealer credit and reimbursement workflows.

Back Office Team Leadership.

The Controller will manage and develop a small administrative and operational support team.

Responsibilities include:

• Hiring and developing support staff.
• Delegating administrative responsibilities.
• Creating clear processes and accountability structures.
• Ensuring back-office operations run smoothly.

NetSuite & Technology Optimization:

• Serve as the internal leader for NetSuite usage and reporting.
• Work with external consultants to improve system architecture.
• Build financial dashboards and operational reports.
• Ensure data integrity across business systems.

Key Outcomes for the Role.
Within the first 12–18 months, this role should deliver:

• Clear, reliable financial reporting for leadership.
• Executive dashboards that track company performance.
• Improved NetSuite workflows and reporting.
• Streamlined operational processes.
• Reduced administrative friction across teams.
• Scalable systems that support company growth.

Required Qualifications:

• 7+ years experience in accounting, finance, or business operations.
• Experience managing financial reporting and accounting systems.
• Strong experience with ERP systems such as NetSuite.
• Experience improving operational processes and workflows.
• Ability to translate financial data into actionable insights.
• Strong leadership and communication skills.

Preferred Experience:

• Controller or senior finance leadership experience.
• Experience supporting multi-location businesses or franchise systems.
• Experience with ERP system implementation or optimization.
• Experience building financial dashboards and reporting systems.

Key Traits.
The ideal candidate will be:

• A systems thinker who improves how organizations operate.
• Highly organized and detail-oriented.
• Comfortable working closely with executive leadership.
• Exceptional at delivering great service to our dealer/franchise owners who are our customers.
• Able to balance strategic thinking with practical execution.
• Focused on building exceptional service and scalable infrastructure.

Compensation.
Pensacola Market Range.
Base Salary: $100,000 – $120,000.

Performance-based incentives may be included based on company growth and operational improvements.

Why Join AmCoat:
AmCoat is growing and building to have an impact on our team, customers, and community. This is an opportunity to build the operational foundation of a growing national brand while also making an impact on our people, customers, and communities.

The Controller will play a critical role in shaping how AmCoat scales toward a $50M+ dealer/franchisor platform while building the financial and operational systems that support long-term growth.

About AmCoat - Rhino Shield & Floor Shield:

AmCoat is a growing platform company focused on making an impact on our teams, customers, and communities. We are building premium coating brands that protect and improve residential and commercial properties while creating opportunities for our dealers and franchise partners. We operate two flagship brands:Rhino Shield – a long-lasting exterior wall coating system that outperforms traditional paintFloor Shield – high-performance residential and commercial floor coating systemsThrough a network of dealers and franchise partners, our mission is to deliver best-in-class coating solutions while building the most trusted brands in the coatings industry.Our team is focused on building more than just a successful company. We are building a scalable platform designed to support dealers, empower our team members, and deliver long-term value to customers and partners.As we grow, we are investing in systems, technology, and great people to help us scale efficiently and serve our partners at the highest level.