Marketing Specialist

Marketing Specialist – Arts, Culture & Community Focus

Location: Sarasota, FL

Pay: $20 - $23/hr. (DOE)

Schedule: Part-time 20 - 30 hours/wk. | Monday–Friday | Some evenings and weekends for community events

Work Setting: In-office with regular community engagement throughout the Sarasota area. Attendance at local events, arts functions, and networking initiatives is expected.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
• 3+ years of experience in marketing, brand strategy, advertising, or community engagement
• Strong understanding of the Sarasota market, particularly arts, culture, and philanthropy
• Proven ability to execute subscription, sponsorship, or revenue-growth strategies
• Experience working collaboratively across multiple departments
• Excellent written and verbal communication skills

What You’ll Do

As a Marketing Specialist, you will help drive brand growth, community engagement, and revenue strategy for leading local media platforms. This role is ideal for a marketing professional who thrives in the Sarasota arts, culture, philanthropy, and community landscape.

Key responsibilities include:

• Develop and execute marketing, revenue, advertising, and community engagement strategies
• Build and refine client programs for advertisers, marketing partners, and content partners
• Collaborate cross-functionally with Editorial, Production, Distribution, Sales, Readership, and Operations teams
• Create and implement subscription growth strategies (print magazine, e-newsletters, Scene Nation)
• Develop direct-to-customer initiatives to grow readership and community participation
• Lead marketing partner membership engagement campaigns to increase subscriptions
• Build and execute community relations strategies to deepen brand integration
• Strengthen market presence and brand equity across Sarasota’s arts and cultural ecosystem
• Increase sponsorship value by identifying strengths, weaknesses, and growth opportunities
• Develop a data-driven roadmap to scale sponsorship outreach, improve retention rates, and secure high-value partnerships
• Enhance acquisition strategies to strengthen value propositions for sponsors, advertisers, and content partners

Benefits

• Competitive compensation
• Opportunity to work with a respected local media brand
• Direct involvement in Sarasota’s arts, culture, and philanthropic community
• Professional growth in marketing strategy, sponsorship development, and brand leadership
• Meaningful impact on regional community engagement
• No health benefits available at this time

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