Brand PR Specialist

If you’re reading this on your way from 5am spin class to festival fast-pass, you’re CELSIUS®— an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as “Icon,” you’re ALANI NU® — confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn’t stop you and “impossible” sounds more like “dare you,” you’re ROCKSTAR®— a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we’re Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we’re on our way to building something bigger: a category where energy isn’t just consumed, it’s lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Brand PR Specialist

In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FL

Travel Requirements: This position requires up to 15% domestic travel.

People Management Responsibilities: No

Role Type: Full-Time

Position Overview

Celsius Holdings, Inc. is seeking a Brand PR Specialist to support U.S. earned media

strategy and execution across a multi-brand portfolio including CELSIUS, Alani Nu, and

Rockstar Energy. Reporting to the Senior Director, Brand PR, this role will focus on

driving high-impact earned media and earned social coverage tied to sports, athletes,

artists, entertainment, partnerships, and cultural moments. The specialist will ensure the

brands show up in culture with relevance, credibility, and consistency while aligning with

brand and marketing priorities.

Requirements

• 3+ years of experience in PR/communications, with national consumer brand

experience (Sports/culture/CPG/retail/entertainment a plus).

• Proven ability to drive earned media outcomes across high-profile launches or

tentpoles.

• Demonstrated ability to incorporate AI technology into the PR and communications

workflows. Strong competency in ChatGPT, Copilot, Claude; tool fluency preferred.

• Experience developing partnerships across creators, brands, and/or licensed/IP with

clear results.

• Strong writing, narrative-building, and stakeholder management skills; confident in

fast-moving environments.

• Experience managing agencies and navigating complex cross-functional partner

groups.

• Strong writing and media relations skills
• Experience securing earned media
• Passion for sports, culture and entertainment

Core Competencies

• Relentless drive to maximize opportunities and succeed
• Positive energy that inspires confidence and leadership among peers and partners
• Consumer-first mindset
• Strong storytelling, creativity and the imagination to solve challenges in unique ways
• Attention to detail and high-quality work output
• Ability to translate cultural trends into PR opportunities
• Strong project management and prioritization skills
• Comfort working across multiple projects under tight deadlines with high visibility initiatives
• Collaborative, one-team approach

Responsibilities

• Develop and lead the earned + shared media and partnerships approach across the annual marketing calendar, aligned to brand priorities, campaign objectives, and business goals.
• Translate campaign priorities into newsworthy narratives and partnership ideas that build relevance and momentum.
• Provide strategic counsel to cross-functional partners to ensure PR and partnerships are designed to drive cultural impact and campaign performance.

Strategy & Planning

• Lead national media relations end-to-end, including management of agency pitching, relationship-building, press outreach, and rapid response to inbound inquiries.
• Create & review all core communications assets (press releases, media alerts, talking points, spokesperson Q&As, briefing docs) to ensure clear, consistent messaging.

• Partner with Social, Media and Creative leads to turn campaign ideas into shareable moments optimized for earned pickup and social velocity, including PR-forward experiential moments when relevant.

Earned & Shared Media

PR & Earned Media Execution

• Execute PR strategies that generate national, local, and earned social media coverage
• Develop and pitch proactive PR-driven stories
• Build relationships with key media
• Draft press materials and media briefs
• Content & Storytelling Development
• Translate marketing initiatives into compelling narratives
• Support always-on storytelling pipeline
• Ensure brand voice consistency

Cross-Functional Collaboration

• Partner with Brand Marketing, Partnerships and Influencer teams
• Support athlete and artist partnerships and activations
• Coordinate closely with internal stakeholders to ensure alignment on messaging, timing, and amplification strategies
• Act as a liaison between PR, marketing, and external partners to streamline execution
• Support integration of PR into 360 campaign planning from ideation through execution
• Align PR with key launches and campaigns

Media Monitoring & Reporting

• Track and analyze media coverage
• Report on performance and insights
• Analyze sentiment, message pull-through, and competitive share of voice
• Develop recaps and post-mortem reports with actionable insights
• Leverage monitoring tools to inform proactive storytelling opportunities
• Identify trends and opportunities

W hat Success Looks Like (First 6–12 Months)

• Consistent earned media coverage across campaigns
• Strong media relationships
• High-quality storytelling
• Measurable earned media growth

Benefits

• Comprehensive Medical, Dental & Vision benefits

• Long- and short-term disability
• Life insurance
• 10 Vacation days per year subject to accrual policy
• 11 Company paid holidays
• 401(k) with Company match
• Identity theft and legal services

The base pay range for this position is for a successful candidate within the state listed. The successful candidate’s actual pay will be based on multiple factors, such as work location, job-related knowledge, skills, qualifications, and experience. Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans).

Celsius Holdings, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. We believe strongly in fostering a safe, fair and respectful work environment. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please reach out to [email protected].

The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.