Vice President of Sales Funnels

Job Description

Job Description

Job Title : Vice President of Digital Funnels

Employment Type : Full Time, 40 hours/week

Reports to : Chief Revenue Officer

FLSA Status : Exempt

Who We Are

Life Surge is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, Life Surge exists to inspire, train and equip people to build their personal impact in ways that glorify God. By annually producing 30+ events and providing financial education to thousands around the nation, we do just that.

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company!

Opportunity

We are seeking a visionary and results-driven Vice President of Digital Funnels to lead and scale our digital revenue ecosystem. This executive-level leader will take full ownership of all online sales funnels that support our high-ticket event and product offerings. You will be responsible for the development, optimization, and profitability of digital funnels from top to bottom, driving both traffic and conversions.

This role requires a deep understanding of digital lead generation, paid media strategy, landing page optimization, email/SMS marketing, and conversion-oriented calls-to-action. You will build and lead a team of funnel strategists, copywriters, media buyers, and performance marketers while collaborating cross-functionally with marketing, compliance, sales, and tech departments.

Responsibilities:

• Own and manage the entire digital funnel infrastructure—strategy, execution, optimization, and performance.

• Build and lead a high-performing digital funnels team from the ground up, including hiring, training, and performance management.

• P&L Ownership: Full accountability for funnel-related revenue and expenses. Set KPIs, track ROI, and ensure profitable growth.

• Partner with Marketing, Compliance, Sales, Tech, and Creative teams to ensure consistency and compliance across all digital touchpoints.

• Develop and execute strategies to drive qualified traffic, maximize conversions, and support high-ticket sales targets.

• Continuously test and optimize funnel components—ads, pages, lead magnets, upsells, checkout flows, retargeting, etc.

• Stay ahead of trends in digital marketing, funnel architecture, automation tools, and compliance regulations.

• Ensure all digital funnel activities align with Life Surge’s faith-driven mission and core values.

Qualifications:

• 7+ years of experience in digital marketing, online sales funnels, or related roles.

• Proven track record of success in high-ticket digital sales, preferably in event marketing, coaching, education, or faith-based markets.

• Strong leadership and team-building experience; capable of building a department from scratch.

• Demonstrated P&L management experience with the ability to make data-driven decisions.

• Deep understanding of online marketing platforms (ClickFunnels, HubSpot, ActiveCampaign, Meta Ads, Google Ads, etc.).

• Strategic thinker with hands-on experience in A/B testing, conversion rate optimization, and paid media.

• Excellent communication, collaboration, and project management skills.

• Strong alignment with the mission and values of Life Surge.

Benefits:

• Health, Dental, Vision, Life, Holiday and Paid Time Off.

• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.

• High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment.

Life Surge is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs.

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