United States General Manager -- Commercial Sales

Job Description

Job Description

Role Summary

The General Manager, United States – Commercial Sales is the senior commercial leader responsible for driving revenue growth, market expansion, and customer relationships across U.S. markets. This role owns the commercial engine of the business and leads sales strategy, execution, and team performance while working closely with operations and global stakeholders to ensure commitments are achievable and profitable.

This role is ideal for a commercial leader with deep experience selling manufactured products, components, or engineered solutions into OEMs, commercial vehicles, and other transportation and industrial markets.

Key Responsibilities

Commercial Leadership

• Work closely with HQ to understand group and regional strategies

• Understand, refine, own and execute the U.S. commercial growth strategy across the targeted OEM segments.

• Demonstrate understanding and initiative

• Lead and further develop the U.S. sales organization (direct sales, key accounts, and channel partners).

• Maintain and expand executive-level relationships with strategic customers and OEM partners.

• Drive new business development while expanding share of business with existing accounts.

• Understand and then Lead new product introductions and optimize pricing strategy, contract negotiations, and commercial decision-making.

Sales Execution & Performance

• Lead and own sales forecasting, pipeline management, and revenue predictability.

• Establish disciplined sales operating rhythms, KPIs, and accountability.

• Partner with marketing on go-to-market strategy, product positioning, and trade show execution.

• Translate customer needs into actionable feedback for product and engineering teams.

Cross-Functional Collaboration

• Work closely with operations, supply chain, and HQ teams to align customer commitments with manufacturing and delivery capabilities.

• Ensure sales commitments are deliverable , profitable, and aligned with operational realities.

• Represent U.S. commercial priorities in leadership discussions with global stakeholders.

Qualifications

• Experience of working within a global, multi-regional business

• 10–15+ years of successful commercial leadership experience in similar manufactured, industrial products, automotive or related sectors.

• Proven track record of driving revenue growth in B2B and OEM environments.

• Experience leading sales teams selling engineered or technical products.

• Strong negotiation skills and executive presence with sophisticated buyers.

• Ability to operate in a global, matrixed organization.

Success Metrics

• Good business planning skills

• Achievement of sales targets (quarterly and annual revenue).

• Expansion into new customer segments/geographies/products.

• Expansion of strategic OEM and industrial accounts

• Sales pipeline velocity and conversion rates.

• Strong alignment between sales commitments and operational delivery

Company Description

KUS Americas Inc. is the pioneering and leading global designer and manufacturer of AdBlue/Diesel Emission Fluid level senders, diesel/fuel/water level senders, and gauge instrumentation. Our products are widely used in the agriculture, automotive, construction, marine, power, and industrial equipment industries.

See for additional company information.

Company Description

KUS Americas Inc. is the pioneering and leading global designer and manufacturer of AdBlue/Diesel Emission Fluid level senders, diesel/fuel/water level senders, and gauge instrumentation. Our products are widely used in the agriculture, automotive, construction, marine, power, and industrial equipment industries.\r\n\r\nSee for additional company information.