Lead, Digital Strategy and Analytics

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The Royal Caribbean Group’s E-commerce Data and Analytics Team has an exciting career opportunity for a full-time Lead, Digital Strategy and Analytics reporting to the Digital Product Analytics Manager

The position is onsite and based in Miami, Florida.

Position Summary:

We’re seeking an analytically sharp and insight-driven Lead, Digital Strategy & Analytics to support high-impact decision-making across our global eCommerce organization. This role is ideal for someone who thrives at the intersection of data, storytelling, and strategic thinking. You’ll take the lead in evaluating business proposals, sizing opportunities, and uncovering performance drivers that influence both commercial growth and digital guest experience.

With a strong command of data and an exceptional eye for narrative clarity, you will transform complex analyses into compelling executive presentations that directly inform product, marketing, and commercial strategies. This role blends technical depth with strategic storytelling — requiring
precision,creativity,and,a sharp business instinct.

Essential Duties and Responsibilities:

1. Lead quantitative and strategic analyses of digital business cases, proposals, and performance trends to identify opportunities and risks.

2. Translate analytical findings into clear, executive-level presentations that connect data to decisions and support prioritization of digital initiatives.

3. Build financial models, forecasts, and sensitivity scenarios that evaluate the potential impact of product and merchandising investments.

4. Collaborate with business intelligence, web behavioral analytics, digital product, and ecommerce teams to extract and analyze data using SQL and other tools; surface trends, gaps, and optimization levers.

5. Develop clear, visual narratives that articulate guest behavior insights and commercial implications across the digital ecosystem.

6. Partner cross-functionally to provide strategic support and analytical rigor to support roadmap planning, merchandising strategies, and revenue-driving initiatives.

7. Proactively monitor and interpret key KPIs and consumer signals to inform timely recommendations.

8. Ensure the integrity, clarity, and business relevance of all analysis delivered to senior leadership.

9. Manage multiple high-priority projects with tight timelines while maintaining high attention to detail.

10. Serve as a strategic thought partner within the Digital Strategy & Analytics team, helping shape priorities based on data and business needs.

Qualifications, Knowledge and Skills:

1. Bachelor’s degree in Business, Economics, Engineering, Statistics, or a related field.

2. 5+ years of experience in digital analytics, corporate strategy, consulting, marketing agency, ecommerce, or product-centric roles.

3. Strong technical foundation with proficiency in SQL, Excel, and building data models.

4. Deep experience analyzing large datasets and synthesizing insights that guide business decisions.

5. Exceptional PowerPoint skills with the ability to craft polished, visual executive stories from raw analysis.

6. Strong communication and executive presence — comfortable presenting insights to senior leadership.

7. High attention to detail, strong organization, and ability to work independently in a fast-paced, ambiguous environment.

8. Experience working in or supporting digital product, ecommerce, or revenue-generating initiatives.

Experience and Skills:

1. Expert at turning data into actionable insights that influence digital and commercial strategy.

2. Skilled in scenario planning, opportunity sizing, and modeling investment outcomes.

3. Deep understanding of digital KPIs, ecommerce funnels, and online guest behavior.

4. Able to balance technical analysis with big-picture thinking.

5. Adept at building executive deliverables that are both visually engaging and analytically rigorous.

6. Collaborative, diplomatic, and comfortable navigating cross-functional conversations.

7. Basic to proficient experience with Adobe Analytics, Google Analytics, and ContentSquare.

8. Experience in the travel, hospitality, or cruise industry is a plus

Power Skills:

• Action Oriented
• Collaborates Effectively
• Communicates Effectively
• Drives Results
• Situational Adaptability

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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