B2B Email Marketing Specialist (Global)

This role is fully remote and open to non-US candidates. The salary range is $2k-$4k USD.

We’re TNT Growth – a performance-driven agency that helps leading companies acquire more leads and more customers. Our core focus is on Paid Search management, conversion rate optimization, and reporting & analytics. Our team is sharp, collaborative, and results-obsessed. If you thrive in fast-paced environments, want to grow quickly, and actually care about your impact – you’ll love it here.

Former and current clients include: Salesforce, Gusto, Formula 1 Miami, Sweet James, and more.

About the Role

We're looking for a seasoned Email Marketing Manager to own the full email lifecycle — strategy, build, deployment, reporting, and optimization — across multiple client accounts. This person should be able to walk into any ESP, diagnose what's working and what isn't, and execute at a high level with minimal oversight.

Responsibilities

Strategy & Planning

• Develop and execute email marketing strategies aligned with client growth goals (acquisition, retention, revenue, LTV)
• Build and maintain email calendars across campaigns, automations, and lifecycle flows
• Segment audiences based on behavior, engagement, purchase history, and custom attributes
• Advise on list growth strategies, lead magnet funnels, and opt-in architecture

Execution & Production

• Build, QA, and deploy emails across platforms (Klaviyo, Mailchimp, HubSpot, Salesforce, ActiveCampaign, or similar)
• Design and code responsive email templates (HTML/CSS proficiency expected)
• Set up and maintain automated flows: welcome series, abandoned cart, post-purchase, win-back, re-engagement, sunset
• Manage dynamic content, personalization tokens, and conditional logic within emails

Testing & Optimization

• Run structured A/B and multivariate tests on subject lines, send times, content, CTAs, and layout
• Monitor and improve key metrics: open rate, CTR, conversion rate, revenue per email, list growth rate, unsubscribe rate
• Conduct deliverability audits — manage sender reputation, authentication (SPF, DKIM, DMARC), and inbox placement
• Identify and resolve issues related to spam filtering, bounce rates, and blacklisting

Reporting & Analysis

• Build and deliver regular performance reports with actionable insights
• Attribute email revenue accurately and communicate impact to stakeholders
• Benchmark performance against industry standards and historical trends

Compliance & Best Practices

• Ensure all campaigns comply with CAN-SPAM, GDPR, CCPA, and other applicable regulations
• Maintain clean, healthy lists through proper hygiene practices and suppression management

Requirements

• MUST have 4+ years hands-on experience managing email marketing programs and at least 2 years in B2B email marketing experience
• Expert-level proficiency in at least one major ESP (Klaviyo strongly preferred)
• Strong HTML/CSS skills for email development and troubleshooting rendering issues
• Deep understanding of deliverability, authentication protocols, and inbox placement
• Experience with audience segmentation, behavioral triggers, and lifecycle automation
• Proven track record of improving email KPIs through testing and optimization
• Comfortable working across multiple client accounts simultaneously
• Strong copywriting instincts or experience collaborating closely with copywriters

Nice to Have

• Experience in an agency environment managing multiple brands
• Familiarity with SMS/MMS marketing as a complement to email
• Experience with CDP or data warehouse integrations (Segment, BigQuery, etc.)
• Proficiency with design tools (Figma, Canva) for rapid creative iteration
• Experience with ecommerce platforms (Shopify, WooCommerce) and their email integrations

What Success Looks Like

• Flows and campaigns run on time with zero errors
• Deliverability stays consistently above 95% inbox placement
• Email channel revenue grows quarter over quarter
• Clients see you as a strategic partner, not just a send button

Culture Fit Signal

You take ownership without being told to. You treat client relationships like partnerships, not transactions. You escalate the right things and handle everything else. You're the kind of person who checks the mail drop confirmation before the client does.

Compensation

• $1k-$4k USD/month depending on experience and location
• PTO