Email Marketing Operations Specialist

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world's premier hub for growth and excellence.

About our Client:
Our client is a multi-channel eCommerce agency specializing in lifecycle marketing, site redesign and replatforming, conversion rate optimization, and branding for direct-to-consumer brands. They work with a wide range of consumer brands across beauty, wellness, fashion, and home goods, helping them build automated email and SMS programs, improve customer retention, and grow revenue through data-driven strategies.

✍ Short Description:
The Email Marketing Operations Specialist will support the agency's Lifecycle Marketing team by handling the technical execution, QA, scheduling, and deployment of email and SMS marketing initiatives across multiple ecommerce client accounts. This is a hands-on, execution-focused role centered on building accurate, polished, and error-free campaigns and automations inside Klaviyo, working closely with Strategists, Specialists, and Designers rather than owning strategy or copywriting. The ideal candidate takes pride in clean, technically sound execution and can consistently deliver high-quality work across multiple accounts with minimal oversight.

Location: 100% Remote (LATAM only)
Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
Start Date: ASAP

Compensation & Benefits:

• Competitive salary in USD

• Remote-first flexibility. Work from anywhere

• PTO and paid U.S. holidays

Responsibilities:

• Build and format emails and SMS campaigns inside Klaviyo using provided creative assets, copy, and brand guidelines, and configure and deploy automated flows with triggers, splits, filters, delays, and conditional logic.

• QA all campaigns and flows for accuracy before deployment, testing mobile and desktop rendering across devices and inboxes, and ensuring links, tracking, personalization, and dynamic content function properly.

• Configure dynamic content blocks, product feeds, and personalized content, while building, maintaining, and troubleshooting audience segments and lists.

• Schedule and deploy campaigns and flows accurately and on time, implementing hide/show logic and conditional content within emails as needed.

• Collaborate closely with Lifecycle Marketing Strategists and Specialists to execute campaigns and automations across multiple ecommerce client accounts.

• Maintain clear organization and documentation across multiple accounts and deliverables.

Qualifications:

• 3+ years of hands-on experience working in Klaviyo, including experience supporting ecommerce and DTC brands.

• Experience building both campaigns and automated flows in Klaviyo, Attentive, or other ESPs, including SMS marketing execution.

• Deep understanding of Klaviyo flow logic and automation structure, including conditional splits, trigger filters, dynamic product feeds, segmentation, hide/show logic, and dynamic variables and personalization.

• Strong knowledge of email rendering best practices and the ability to troubleshoot technical issues independently.

• Familiarity with HTML/CSS for email and experience with Shopify integrations are strong pluses.

• Strong English communication skills, with the ability to manage multiple projects and deadlines simultaneously in a fast-paced agency environment.

If you meet the experience outlined above, we'd love to hear from you. Please apply—our team is excited about your application and will be in touch as soon as possible.