Equine Communications Specialist
- Cover all WEC-owned horse shows and equestrian events, writing timely and engaging press releases and blogs for competitions and announcements.
- Serve as a contributing editor and writer to WEC Magazine.
- Manage equine email communications, overseeing list management, segmentation, and lifecycle marketing to maximize entries and audience engagement.
- Collaborate with the Equine Content Manager to develop targeted marketing campaigns for all equine events, programs, and initiatives.
- Coordinate closely with Hospitality Marketing to ensure integrated messaging across channels and provide content support for social media posts.
- Work with the sponsorship team to ensure agreement deliverables are executed.
- Coordinate coverage schedules and marketing plans with WEC – Wilmington.
- Track and analyze the performance of communications and email campaigns, reporting on engagement metrics and providing insights to optimize future content.
- Assist with SEO and website content updates, ensuring that content is optimized for search engines, enhancing online visibility and attracting potential exhibitors.
- Conduct analysis of competitor communications and marketing strategies, providing insights and recommendations to adjust strategies accordingly.
- Contribute to the ongoing refinement of marketing strategies by staying informed on equestrian sport industry trends and best practices in digital and email marketing
- Strong passion for and experience in equestrian sports. Experience with hunter/jumper,
- dressage and/or quarter horses a plus.
- Exceptional writing and editing skills, with the ability to create engaging, professional content for
- a variety of channels.
- Experience in marketing communications or content creation, preferably in the equestrian or
- sports industry.
- Experience writing press releases, blogs, and digital content.
- Preferred: proficiency in email marketing platforms (e.g., Mailchimp) and content management
- systems (e.g., WordPress).
- Ability to track, interpret, and report on key performance metrics for communications and
- campaigns.
- Collaborative mindset with strong interpersonal and communication skills.
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