Digital Paid - Media Manager

Digital Paid-Media Manager

(We are looking for a Part-Time or Full-time Digital Paid-Media Manager)

(We are looking for a Part-Time or Full-time Digital Paid-Media Manager)

$60,000.00 - $75,000.00 per year (Full time onsite)

Or

$42,000.00 per year + Monthly Performance-based Bonuses (Hybrid)

Job Type

Part-time (20 hours / week), Hybrid location (remote + on-site part-time) or Full-time Onsite 40 hours.

….

BANG! Miami (Clothing) and DC2 are growing brands of men’s activewear featuring premium beachwear, underwear, and athleisure lines. Based out of Miami, our products are sold worldwide via our online webstores at and Poolside style for men is in our DNA and it’s what we do best. At BANG! and DC2 Miami the beach is our stage where the show always must go on.

We are looking to hire a skilled Digital Paid-Media Manager and Specialist to help manage, track, and optimize our digital advertising channels to help achieve the growth goals for the brand. Position is part-time (20 hours / week) or 40 hours per week.

The Digital Paid-Media Manager works closely with and reports to the head of Marketing/Operations & Founder of the brand.

Responsibilities

Lead, develop, and optimize a diversified paid-media channel strategy.

Execute strategy by setting up, managing, tracking, and optimizing paid digital media campaigns across Paid Social, PPC, Search and programmatic ad channels on multiple platforms (Meta, TikTok, Google/YT, Bing, Pinterest, Reddit, AdRoll, Amazon, etc.)

Work with Meta’s first and third-party data, create and test custom audiences with help of the latest best-in-class technology and experiment with latest formats, video etc.

Carefully analyze campaign performance and evaluate and interpret performance related KPIs for optimization.

Prepare clear reports with accurate insights and actionable next steps.

Analyze and recommend new creative & copy supported by qualitative and quantitative metrics.

Continuous monitoring, tracking, and ensuring of the quality control of campaigns.

Work with the E-Commerce manager to coordinate product feed management and maintenance for implementation of ongoing DPA campaigns.

Implement retargeting and prospecting campaigns.

Perform A-B testing campaigns, identify hypothesis, measure, report, and advice on future implementation of those learnings.

Keep up with current online and digital paid media best practices to evaluate new improvements for the overall ad campaign strategies for the brand.

Manage and maintain relationships with key platforms and technology partners.

Qualifications

2-5 years’ experience working on PPC and performance-based, direct response marketing and SEM / Paid Social Media campaigns or DTC brands.

2-5 years’ experience with solid knowledge of Meta Ads/Business Manager & Google Ads, Google Analytics, TikTok and other ad platforms, including retargeting ad platforms.

Integral understanding of key performance indicators to strategically measure and track program success – agency experience preferred

Understanding of marketing funnels and attribution analysis.

Experience with Google Analytics: knows the ins-and outs of Google Analytics and Google Tag Manager.

Experience working with SEO analytics and use of website tools and conversion tracking (UTM links), keyword research, competition analysis, etc.

Experience working with Product Data Feed management tools.

Google Ads and Facebook Blueprint certifications a plus.

Proficient in Adobe Creative Suite or Figma is a plus.

BS or BA degree, Marketing, Ecommerce, Computer Science, or Business-related fields.

Creative and analytical skills, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail.

Highly organized with strong analytical and MS Excel skills.

Passion for and a constant eye on “the future of online media” based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities).

Fluency in English, bilingual Spanish a plus.

The ideal candidate

Has passion for digital marketing, e-commerce, D2C outreach, and tech-oriented tools, and is affluent with menswear/fashion/apparel industry.

Can manage multiple projects progressing at the same time.

Is a good communicator and listener, who can also ask questions and find the way to arrive to the expected result on time, in a fast-paced environment.

Has efficient self-time management skills with a self-disciplined approach to workflow with the ability to work in a dynamic environment.

Can generate ideas to improve web experience, functionality, and business.

Pays attention to detail.

Has a positive can-do attitude.

Is knowledgeable of pop culture, the fashion/apparel space, trends, media, entertainment, DJ/clubbing/pool-party lifestyle, resort & vacation spots, etc.

Bonus points

Experience working with online media tools such a Google Analytics/Tag Manager/SEO console Manager, etc.

Language

English (required)

Spanish bilingual (optional)

Education

Bachelor's (Required)

Location

Miami, FL (Required)

Work is hybrid flexible between remote and partial hours/days on-site at our office space (one location, Edgewater/Omni area - Miami)

Schedule

4-hour shifts, Monday to Friday

Work authorization

United States (required)

Benefits include

· Competitive compensation, structured with Base-pay plus Monthly Performance-based Bonuses performance-based package

· High level of autonomy and responsibility from day one – startup environment

· Relaxed, fun, and open-minded work environment driven by creativity and self-initiative

· Quarterly bonus free apparel items

Compensation

$60,000.00 - $75,000.00 per year

Or

$42,000.00 per year + Monthly Performance-based Bonuses (Hybrid)

To apply

Email resume with cover letter to ***email_hidden***