Sales Manager - Textiles

Salary:
Base $80,000 + Commission & Bonus Incentives
Total Compensation- $120k+ OTE

Position Summary

The National Sales Manager is responsible for leading and expanding national sales operations within the gift and souvenir market. This role requires a proven sales leader with deep industry experience, an established national customer database, and the ability to drive revenue growth through strategic account management, distributor relationships, and new business development, including a strong presence at key industry trade shows.

Key Responsibilities

· Develop and execute a national sales strategy to achieve revenue, margin, and market share objectives.
· Leverage an existing, established customer database within the gift and souvenir industry to drive immediate and sustained sales growth.
· Manage, maintain, and expand relationships with key national accounts, regional chains, distributors, and independent retailers.
· Identify and pursue new business opportunities across tourist destinations, specialty retail, museums, attractions, and resort markets.
· Lead, coach, and manage independent sales representatives and/or internal sales teams as applicable.
· Plan, organize, and actively participate in national and regional trade shows , including major gift and souvenir markets.
· Represent the company on-site at trade shows , conducting sales meetings, presenting new product lines, and closing orders.
· Coordinate pre-show outreach, appointment scheduling, and post-show follow-up to maximize return on investment.
· Collaborate with marketing and product teams on booth strategy, merchandising, signage, and promotional materials.
· Analyze trade show performance metrics , including leads generated, orders written, and overall sales impact.
· Analyze sales data, forecasts, and market trends to inform strategic decisions and territory planning.
· Collaborate closely with product development, marketing, and operations to align assortments, pricing, promotions, and inventory planning.
· Prepare and present regular sales reports, forecasts, and performance reviews to senior leadership.

Required Qualifications

· Minimum of 7–10 years of progressive sales experience in the gift, souvenir, or related specialty retail industry.
· Demonstrated success as a National Sales Manager or Senior Sales Leader with responsibility for multi-state or nationwide accounts.
· A strong, verifiable database of active customers and industry contacts within the gift and souvenir sector.
· Hands-on experience working major gift and souvenir trade shows as a primary sales driver.
· Proven ability to generate new business while growing existing accounts.
· Strong negotiation, presentation, and relationship-management skills.
· Data-driven mindset with experience using CRM systems, sales analytics, and forecasting tools.
· Willingness to travel nationally, including frequent trade show participation. (Up to 20% travel expectations)

Preferred Qualifications

· Experience with major gift and souvenir markets (e.g., Atlanta, Las Vegas, New York).
· Experience working with distributors, rep groups, and national retail chains.
· Knowledge of tourist-driven retail channels and seasonal buying cycles.
· Experience launching new product lines or expanding brands into new regions.

Key Competencies

· Trade show sales execution and ROI optimization
· Strategic sales leadership
· Relationship-based selling
· Market and customer insight
· Financial and data analysis
· Team leadership and collaboration
· Results-oriented execution

Compensation & Benefits

· Competitive base salary plus performance-based incentive plan
· Health, dental, and vision benefits
· Travel and expense reimbursement
· Opportunity for long-term growth with an established brand in the gift and souvenir industry