Social Media & Content Coordinator
- Develop and implement a unified social media strategy that reflects Sporting Club Jacksonville’s mission, values, and tone of voice.
- Manage content calendars across Instagram, X (Twitter), Facebook, TikTok, LinkedIn, and YouTube for all club teams and programs.
- Align content with broader marketing, ticketing, and community engagement campaigns.
- Produce, curate, and publish engaging content—written, visual, and video—tailored to each platform.
- Collaborate with creative staff (graphic designers, photographers, videographers) to create high quality assets.
- Deliver real-time social media coverage of match days, press events, community initiatives, and behind-the-scenes access.
- Monitor all platforms for fan engagement, questions, and trends; respond in a timely and brand appropriate manner.
- Build relationships with fans, supporters' groups, players, and community influencers to grow organic reach.
- Implement social media campaigns that promote fan participation, ticket sales, and club awareness.
- Track and analyze KPIs including reach, engagement, growth, impressions, and conversions.
- Produce regular reports with actionable insights and recommendations to optimize performance.
- Stay on top of trends, platform changes, and competitor activity to keep the club’s digital presence ahead of the curve.
- Work cross-functionally with marketing, ticketing, partnerships, and technical staff to support department goals.
- Assist in the activation of sponsorship deliverables through branded content and storytelling.
- Maintain consistent branding and messaging across all teams and levels of the club.
- Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- 1-2 years of professional experience managing social media accounts, preferably in sports or entertainment.
- Demonstrated understanding of the sports landscape, particularly soccer and the USL structure.
- Excellent writing and editing skills with the ability to craft platform-specific messaging.
- Proficiency in Adobe Creative Cloud tools and other graphic design software.
- Proficiency in social media scheduling tools (e.g. Sprout, Hootsuite, Buffer), Canva, and basic photo/video editing tools.
- Familiarity with analytics tools like Meta Insights, X Analytics, TikTok Creator Tools, and Google Analytics.
- Flexibility to work nights, weekends, and travel for matches and events as needed.
- Deep passion for soccer and a working knowledge of the USL Championship, Super League, League Two, and W-League.
- Experience capturing live social content (video, photos, stories) during sporting events.
- Creative, proactive, and organized with strong attention to detail.
- Positive “can do” approach to work. Collaborative and open to feedback in a fast-paced, evolving environment.
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