Chief Revenue Officer (Orlando, FL)
Launch That, an Orlando, FL digital marketing company, is lookingfor a high-caliber Chief Revenue Officer (CRO). The CRO reports to the CEO and owns revenue strategy and execution for multiple business lines in Finance and Legal Operations. This position will centralize sales, BD, and RevOps, monetize partnerships, improve forecasting and cash flow, and integrate tightly with Marketing Operations (enterprise demand engine).
This role offers a competitive base salary plus significant performance-based bonus potential tied to revenue growth, gross margin, forecast accuracy, and key project milestones (OTE calibrated at offer).
Local candidates are preferred; however, exceptional out-of-state candidates may be eligible for a relocation package. This role is performed on-site 4 days a week in our Orlando, FL office.
Key Responsibilities
- Own revenue outcomes for multiple business lines, lead Sales/Intake, Business Development, Revenue Operations, Partner Success, Deal Desk/Pricing, Revenue Analytics/Forecasting.
- Develop and execute quarterly revenue plans by division; maintain pipeline coverage and forecast accuracy.
- Identify and develop new partners and channels for revenue generation.
- Improve sales and sales pipeline, expand broker/institutional partners; increase close rate & time-to-issue performance.
- Optimize asset vs. cash mix; set buyer floors; manage placement/pricing.
- Collaborate with Marketing Operations to define SQL criteria & revenue goals; run daily pacing/quality reviews and weekly CRO ↔ Marketing sync; share dashboards and routing.
- Partner with internal Finance (budgets/recognition/forecasting), Technology (CRM/AI/routing/dashboards), HR/Compliance (recruiting/performance).
- Nurture existing relationships with our partners, build new partner relationships, and attend conferences~ travel estimated to be up to 40 days annually.
Qualifications
- 10+ years leading digital revenue in complex, partner-driven businesses; proven delivery across sales, BD, and RevOps.
- Expertise in revenue modeling, pro forma, forecasting, negotiations and contracts; executive relationship management.
- Built and scaled teams; strong recruiting and performance management.
- Comfortable operating with clear P&L accountability for multiple lines of business.
Not Required, but Strongly Preferred
- A license in insurance sales and/or securities (Series 6/7).
- Experience in Insurance Sales or Insurance Marketing Organizations (IMOs).
Why Work @ Launch That?
We are a powerhouse of nearly 100 digital, tech, and creative professionals in the heart of downtown Orlando where we invest in ourselves and our community. Our vision is to be the answers and experts for life’s critical decisions.
- We cover 100% of the premium cost for employee-only medical coverage, plus 100% employer-paid short- and long-term disability.
- Enjoy a company-wide Holiday Break from Dec 24th – Jan 1st every year, plus 20 days of paid parental leave (after 90 days) and generous PTO.
- Our flexible workplace model consists of work-from-home opportunities with in-office days to maximize team collaboration. We believe in offering ongoing flexibility when it comes to the things that happen in life, like childcare, doctor appointments and the joys of homeownership!
- We are a close-knit team that celebrates success with unique events and community volunteering.
- Our workspace features a break room with Xbox, arcade games, hot beverages on demand, and a robust snack bar.
If you are a strategic leader ready to drive the next chapter of an established digital marketing leader, we want to hear from you!
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