Regional Sales Manager

Job Description

Job Description

Headquartered in North York, ON, with employees in Canada, the US, China and India, NewAge is an industry- leading manufacturer and distributor of premium home improvement solutions.

Our products are sold through major online retailers such as Lowes, The Home Depot, Costco, Amazon, and Wayfair as well as our own e-commerce site. But what makes us unique is that we provide a truly cohesive customer experience, from free expert assistance designing and planning new spaces to delivery and professional installation.

Our collaborative, inclusive team atmosphere nurtures personal growth, career advancement and job satisfaction, as evidenced by our certification as a Great Place to Work in Canada.

With tremendous pride, we continue to receive a growing number of industry accolades including over 75 unique product patents, awards for our team of expert designers, prominent ranking on the Profit 500 list of Canada’s fastest growing companies, and the naming of our founders to the Top 40 under 40 in Canada by BNN Bloomberg.

We are also proud to be the official jersey emblem partner of the New Orleans Pelicans and have forged strategic partnerships with USA Hockey and Habitat for Humanity. These partnerships reflect our passion for teamwork, excellence, and community involvement.

As our journey to becoming the preferred choice for premium home improvement solutions continues, we’re adding ambitious, driven, passionate members to our team who are inspired to be their best and ready to make a difference.

NewAge Products is opening its first U.S. local market operation in South Florida — starting with a dedicated showroom by appointment in Fort Lauderdale (Dania Beach) and expanding to a second location in the Miami / Pinecrest area. This is not a sales desk. It is a leadership role from Day 1: you will be on the ground helping create the Regional Sales Manager role, selling and building a market, not inheriting one.

You will launch alongside the Director of Franchising. During that window, you learn the business, products, the tools, and the market. You sell. You staff the showroom(s) when needed. You run home and trade show events. You coordinate installs. You build trade partner and GC relationships. After up-to six months, you step into full market ownership — responsible for the P&L, the sales/install team you build under you, and the growth trajectory of what we believe will be a $10M+ market.

We are hiring our future Regional Sales Manager, not just a sales rep. The right candidate wants to run a business, not just close deals. You are helping build the playbook that every future NewAge market will follow — and you are the person who will run the first and largest one.

WHAT YOU WILL DO:

Sales & Customer Experience

• Run in-home design consultations using NewAge’s virtual design tool — build the project visually in the customer’s space, present configurations, and close in the home, when possible.
• Meet clients at the NewAge Experience Center showroom (Dania Beach, and Miami/Pinecrest when open) for design presentations and product walkthroughs — by appointment, not walk-in retail, unless demand dictates.
• Own total market sales across all channels — in-home, showroom, and trade. Your goal is to grow the market, not just closing individual deals.
• Manage your pipeline through our CRM — respond to leads, confirm appointments, document outcomes, follow up systematically.
• Represent NewAge at home shows, consumer and trade home events, and community activations — staff the booth, engage prospects, book consultations. Events are a primary lead driver, and you will help plan and execute 4–5+ per year.

Operations & Market Development

• Coordinate licensed subcontractors (plumber, electrician, gas fitter) and install crews — schedule, set expectations, confirm execution. Own the project from signed agreement through completed installation.
• During training, assist on some modular installations for hands-on product knowledge — unboxing, panel attachment, component placement. This makes you a better salesperson and a credible market leader.
• Identify and manage local General Contractor relationships for complex builds.
• Develop trade partner relationships with contractors, designers, builders, and remodelers as a long-term referral pipeline.
• Work with the Director of Franchising to build the operational playbook — quoting, install coordination, permitting guidance, trade partner management. What you build here becomes the standard for every future market.

Growth & Leadership

• Prepare to assume full Regional Sales Manager responsibilities within 6 months — P&L ownership, team hiring, showroom operations across 1-2 locations, and market growth strategy.
• Hire and train your own sales team as volume warrants — the salespeople report to you, not to corporate.
• Communicate market intelligence upstream — what customers want, what competitors offer, what’s working and what isn’t. Your field knowledge directly shapes company strategy.
  

WHAT WE ARE LOOKING FOR:

Required:

• 2+ years of in-home or showroom sales experience with transaction values of $10,000+ — outdoor kitchens, outdoor living, grills, cabinetry, kitchen and bath, garage systems, or premium home improvement.
• Operational capability beyond pure sales — you can coordinate subcontractors, manage install timelines, plan events, and build trade relationships without waiting for direction.
• Comfortable with a consultative, design-led sales process — you sell lifestyle and outcomes, not products and SKUs.
• Willingness to learn NewAge’s virtual design tool and run live design presentations in the home — full training provided.
• CRM-disciplined — if it’s not logged, it didn’t happen.
• Valid driver’s license, reliable vehicle, willingness to work across Broward, Miami-Dade, and occasionally Palm Beach counties.
• Available some evenings, weekends, and select holidays — home shows, client appointments, showroom sessions.

Strong Advantage:

• Direct experience selling outdoor kitchens, grills, outdoor living products, or pergolas in the South Florida market. If you’ve worked for Paradise Grills, RTA Outdoor Living, Bull Outdoor, Blaze, or similar — we want to talk to you.
• Background in subcontractor coordination, light project management, or general contracting.
• Experience managing a showroom, gallery, or design center.
• Established relationships with South Florida builders, designers, contractors, or HOA communities.
• Residence in the Hollywood, FL / North Miami area — central to both the Fort Lauderdale (Dania Beach) and future Pinecrest locations.
• Prior management or team leadership experience — you’ve managed people, not just accounts.
  

WHAT SUCCESS LOOKS LIKE:

First 6 Months

• Learn the NewAge product lineup, conduct in-home and showroom appointments, consultative selling
• 40%+ sales close rate on in-home and showroom consultations
• Showroom appointments running consistently — product knowledge sharp, design tool proficient
• Assist and staff home and trade show events
• 4–5 trade partner relationships started and producing referrals
• Install coordination running smoothly — on time, on spec, no callbacks
• CRM data clean, current, and complete — every lead, appointment, and project documented

Months 7–12

• Full P&L ownership of South Florida market — revenue growth, cost management, team performance
• Additional salespeople hired, onboarded, trained and producing
• Miami / Pinecrest showroom staffed and operational
• Total market sales tracking toward annual growth targets, the number that drives your bonus
  

NEWAGE OFFERS:

• Salary and bonus is based on experience and highly competitive for the right candidate.
• • This is an existing vacancy and the base salary for this role is $80,000 – $90,000 USD annually at the time of the posting.
• An opportunity within a growing, fast-paced company, well established in its industry.
• Fun! We celebrate successes and hold special events to build strong teams.
  

HOW TO APPLY:

If you’re intrigued by job profile described above, we invite you to apply with your resume and cover letter illustrating how you would be an ideal fit with our team. We thank all interested candidates for applying and will contact those who qualify for an interview. No phone calls please.

USE OF AI IN HIRING:

AI enabled tools may be used to support parts of the recruitment process. All hiring decisions are made by human reviewers.