Social Media & Advertising Specialist
- Plan and execute paid campaigns across Meta (Facebook/Instagram), YouTube, and Google Ads (Search/Display/PMAX).
- Optimize listings and lead flow from AutoTrader, CarGurus, Cars.com, etc.
- Build an organic social calendar (reels, shortform video, stories) and engage our local community.
- Write ad copy, coordinate simple photo/video shoots, and ensure OEM brand compliance.
- Track results in GA4/CRM, report on CPL/CPA/ROAS, and drive continuous improvement.
- Partner with Sales, Service, and BDC to align offers, inventory, and promotions.
- 1-3+ years in automotive marketing or performance advertising (dealer, agency, or vendor).
- Proven results with Meta/YouTube/Google Ads; confident editing shortform video (CapCut/Canva a plus).
- Familiarity with marketplace platforms (AutoTrader, CarGurus, Cars.com) and lead attribution in GA4/CRM.
- Strong writing, visual instincts, and a portfolio of ads/reels/posts that show impact.
- Competitive pay + performance bonus
- Growth path in a highvolume, customerfirst dealership
- Benefits, training, and the tools to win
- Full Job Description (Website/LinkedIn)
- Media planning & execution: Manage Meta, YouTube, and Google Ads (Search/Display/PMAX); set budgets, pacing, and audience targeting.
- Marketplace optimization: Improve visibility and lead quality from AutoTrader, CarGurus, Cars.com and similar partners.
- Content & community: Run an monthly social calendar (reels, stories, car walkarounds, service tips, event coverage); engage comments and local groups.
- Creative production: Write copy, storyboard short videos, coordinate quick shoots, and maintain OEM brand/coop compliance.
- Analytics & reporting: Build GA4 dashboards, track leads from source to sale in CRM, and present weekly insights with nextstep actions.
- Collaboration: Align with Sales/Service/BDC on inventory highlights, specials, and reputation management; support events and sponsorships.
- 1-3+ years of performance advertising/social in automotive or similar highintent retail.
- Handson with Meta Ads, YouTube, and Google Ads; strong UTM/GA4 skills and CRM familiarity.
- Experience editing shortform video; proficiency with Canva/CapCut or similar tools.
- Portfolio demonstrating growth in leads/appointments and efficient CPL/ROAS.
- Clear communicator who can translate data into action.
- Increase qualified leads & appointments while lowering CPL/CPA.
- Lift VDP views and website sessions from paid social/search.
- Improve organic social engagement (reach, saves, shares).
- Deliver a consistent weekly readout: results, insights, and next steps.
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