Digital User Experience (UX) Researcher

Kforce's client located in Tampa, FL is seeking a Digital User Experience (UX) Researcher II to support research efforts focused on the digital sales journey, specifically the process users follow to sign up for an account through the client's online channels. This role is dedicated to improving the customer's end-to-end decision and sign-up experience on web and mobile platforms. The ideal candidate excels at conducting qualitative research, usability testing, journey mapping, and synthesizing findings into actionable insights for UX, product, and design teams. This position requires strong comfort in both rapid iteration and data-informed decision-making, using modern research tools and techniques. Sales Journey Research:

• Deeply understand the digital sales flow-especially how users discover information and complete account sign-up processes
• Evaluate the existing platform and identify opportunities to streamline or enhance the sales experience
• Assess what the customer experience could look like as the platform evolves

• Plan, execute, and analyze usability tests for websites and mobile apps using UserTesting.com
• Conduct 1:1 user interviews remotely via Webex
• Launch and analyze surveys using Qualtrics
• Perform competitive and comparative research to benchmark features and experiences

• Develop personas, customer journey maps, and service blueprints
• Create and present clear, actionable research findings to UX, product, and cross-functional teams
• Collaborate closely with designers and product partners to make informed, user-centered decisions
• Use Figma to map customer flows and consolidate research insights
• Bachelor's degree in Cognitive or Experimental Psychology, Human-Computer Interaction, Human Factors, or a related field
• 3+ years of experience in UX research or a similar role
• Experience evaluating websites, mobile applications, and voice interfaces
• Strong understanding of UI design, user-centered design principles, and qualitative research methodologies
• Working knowledge of quantitative behavioral analysis and statistics
• Demonstrated ability to launch studies quickly, iterate, and work within an agile or fast-moving environment
• Strong critical thinking and problem-solving skills
• Excellent communication and interpersonal abilities
• Skilled in remote and in-person usability testing
• Experience with persona creation, journey mapping, and service blueprinting
• Comfortable presenting research findings to stakeholders at various levels
• Highly collaborative and able to partner effectively with UX and product teams

• UserTesting.com for usability studies
• Webex for remote interviews
• Qualtrics for surveys
• Figma for mapping flows
• Additional standard UX research and documentation tools as needed