Lead Data Analyst - Omni

Job description

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us?

What’s the position?

As part of the Omni channel team, you will be responsible for providing data-driven insights to enable evidence-based decision-making within the Omni Team across verticals. This role requires the individual to have strong analytical and technical skills combined with an understanding of business processes and technologies. This role requires industry-specific KPIs knowledge, and the ability to transform data into actionable strategies that increase player engagement, retention, and worth. You will work collaboratively with Omni leaders and fellow analytics partners to make recommendations on priorities and help uncover potential areas of revenue opportunity and cost savings efficiency.

Key Responsibilities:

• Gather, analyses, and document business requirements to provide key insights that support data-driven decision-making.

• Design, build, and maintain reports, visualizations and dashboards.

• Monitor performance of current processes and identify areas of improvement.

• Develop, implement and maintain data models, data warehouses for business intelligence.

• Collaborate with cross-functional teams, including Data Science, Operations, and Marketing, to ensure data integrity and accuracy.

• Stay current with the latest trends and best practice

• Partner with marketing, product, and compliance teams to deliver insights that drive revenue growth and operational efficiency.

• Analyze player lifecycle data to identify acquisition, retention, and churn patterns.

• Evaluate player performance & develop segmentation models for player targeting and personalized offers.

• Monitor marketing campaigns (email, SMS, push notifications, affiliates) for ROI and optimization.

• Work with data engineers to improve data pipelines from casino management systems (CMS) and iGaming platforms.

• Mentor analysts and guide data-driven decision-making across the organization.

Job requirements

What are we looking for?

• Education: Bachelor’s degree in Statistics, Mathematics, Data Science, Computer Science, Economics, or related field.

• Experience: 4–7 years of experience in marketing analytics, data science, or related roles in performance marketing-heavy industries (experience in online gaming, sports betting, or similar is a plus).

  • 2 years at a Senior Analyst level.

• Advanced SQL for querying igaming, sports and marketing databases.

• Proven experience working with Snowflake, including data modeling, performance tuning, and SQL development

• Experience with Python or R for statistical analysis and predictive modeling is nice to have.

• Proficiency in BI tools such as Tableau, Power BI, Looker, or Qlik.

• Proficiency in Microsoft Excel and PowerPoint is a must.

• Experience with A/B testing, regression testing, project modeling, and budget analysis is a plus.

• Familiarity with incremental testing and omni-channel customer behavior is highly desirable.

• Familiarity with iGaming platforms, casino management systems, and CRM tools (e.g., Optimove, Amplitude, and Marketing Cloud).

• Deep understanding of marketing KPIs, attribution, and performance drivers (e.g., LTV, ROAS, CAC, incrementality)

• Strong business acumen in the casino and gambling industry.

• Excellent stakeholder communication skills.

• Ability to work independently and lead cross-departmental projects.

Qualifications:

• Experience with real-time analytics and player tracking systems.

• Knowledge of machine learning models for player churn prediction, fraud detection, and recommendation engines.

• Experience integrating marketing automation platforms with BI tools.

• Exposure to sports betting analytics in addition to casino analytics.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• Flexible work from home or office hours

• Startup culture backed by a secure, global brand

• Opportunity to build products enjoyed by millions as part of a passionate team

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)

All done!

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