Senior Marketing Analyst

Job Type

Full-time

Description

Job Summary:

Role

As a Senior Marketing Analyst, you will be a key contributor to our marketing analytics initiatives, transforming intricate data into clear, actionable insights for our clients. You'll strategically own client projects, developing innovative, high-impact data solutions that empower marketers to enhance performance, personalization, and ROI. This role demands a blend of analytical prowess and creativity, focusing on the end-to-end process of data analysis, from writing complex SQL queries to crafting compelling data visualizations and narratives. At its core, this position champions innovation by:

• Developing quantitative analysis, dashboards, and ad hoc reporting to demonstrate the performance of key business initiatives and identify areas for optimization.
• Synthesizing complex analytics into compelling top-level findings for presentations to senior marketing executives.
• Taking pride in building things and seeing your ideas through to the end-product, whether it’s a Tableau dashboard, an Excel output, or an elegant SQL code solution.

Duties/Responsibilities

• Strategically own client projects from beginning to end, serving as the expert analyst on the team.
• Develop quantitative analysis, dashboards, and ad hoc reporting to demonstrate the performance of key business initiatives and define areas for optimization.
• Synthesize complex analytics into compelling top-level findings for presentations to senior marketing executives.
• Utilize modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.) using Python/R.
• Work collaboratively with data engineers and solution architects to source new data, resolve system issues impeding data extraction, and design structures that best support analytical efforts.
• Partner with internal and client-marketing teams to define and execute A/B and multivariate tests to optimize the customer experience and maximize customer value. ? Share expertise with other team members and lead new analytical initiatives, fostering a collaborative and innovative environment.

Requirements

Required Skills/Abilities:

• Proven ability to design analytical approaches to understand key business behaviors that drive acquisition, retention, and engagement.
• Strong proficiency in SQL, including on-the-job experience collaborating with architects on table design to support reporting and ad hoc requests.
• Expertise in Tableau, with on-the-job experience creating dynamic Tableau dashboards and data visualizations.
• Proficiency in Python, with on-the-job experience designing statistical models. ? Excellent storytelling abilities, capable of translating complex analytical findings into actionable recommendations.
• Curious and adaptable, with a strong desire to understand underlying data and manage multiple projects simultaneously.
• Collaborative team player who thrives in a team-oriented environment.
• Strong business operations, project management, and problem-solving skills. ? Proficiency in SQL for manipulating and summarizing large datasets from multiple sources.
• Hands-on experience creating dynamic dashboards using Tableau.
• High degree of technical competency in data analysis and visualization.

Education And Experience

• Master’s degree in a quantitative discipline (e.g., Statistics, Mathematics, Data Science). ? 3+ years of experience in marketing analytics.
• Alternatively, Bachelor's degree in a quantitative field such as Mathematics, Statistics, Computer Science, Economics, or Engineering,
• 5-7+ years of hands-on experience in marketing analytics.

Stirista Culture

At Stirista, we foster a collaborative and inclusive environment where innovation and teamwork are highly valued. We are committed to employee growth and development and believe in recognizing and rewarding hard work

Our Mission is to help marketers generate revenue with our identity-level data. As marketers ourselves, we know that one-size-fits-all solutions and decayed data don’t work, so we built our modular and real-time OMNA Identity Graph from the ground up to arm you with marketing data that actually works.

Vision: We remove common roadblocks to help companies acquire, retain, and activate customers effectively, efficiently, and ethically. We believe in a fun, vibrant environment where our unmatched teamwork leads to better innovation for our clients.

Values: At the heart of our company culture, we encourage every team member to make a STIR. This means setting ambitious goals, embracing adaptability, fostering optimism, and maintaining the utmost respect and integrity.

Strive for Excellence – We set high goals and strive for excellence in everything we do. Our commitment to continuous improvement drives us to reach new heights and exceed expectations.

Think Flexibly – Adaptability is our strength. We actively seek solutions, thinking flexibility to navigate challenges and seize opportunities with innovation and an open mindset.

Inspire Optimism – We cultivate a positive and optimistic atmosphere. Through our actions and encouragement, we inspire confidence, enthusiasm, and a shared belief that together, we can make anything happen.

Rally Respect - Respect is the foundation of our relationships. We rally together, supporting and valuing each team member, client, and partner and upholding the highest standards of integrity in all our endeavors.

Other duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up-to 15 pounds at times.