Social Media / Content Coordinator
- Develop and schedule original social media content for Hilton West Palm Beach and its outlets.
- Capture and curate on-site photos, videos, Reels, and behind-the-scenes content that highlights our unique guest experience, culinary offerings, team members, and local partnerships.
- Maintain a cohesive brand voice and visual identity across platforms including Instagram, Facebook, LinkedIn.
- Monitor and engage with guests, influencers, and community followers across platforms to foster relationships and elevate the hotel's reputation.
- Support influencer partnerships and user-generated content campaigns.
- Assist in the planning and promotion of hotel events, restaurant promotions, and seasonal campaigns.
- Collaborate with internal departments (F&B Sales, Front Office) to gather information for marketing activations and social content.
- Support community programming and philanthropic efforts.
- Track performance metrics, generate monthly social media reports, and provide insights to optimize content and engagement.
- Stay up to date on trends, platform updates, and digital best practices to evolve strategy.
- Ensure brand consistency and alignment with Hilton and Hilton West Palm Beach messaging.
- Provide marketing support for print and digital collateral as needed.
- Assist with maintaining the marketing calendar, coordinating content timelines, processing invoices, and supporting internal communications.
- Support public relations efforts including press outreach, media visits, and grand opening events.
- Perform other general office duties and assist with special projects, as needed
- Be brand ambassador for all HWPB initiatives, Hilton brand and Hilton initiatives
- Hospitality - We're passionate about delivering exceptional guest experiences.
- Integrity - We do the right thing, all the time.
- Leadership - We're leaders in our industry and in our communities.
- Teamwork - We're team players in everything we do.
- Ownership - We're the owners of our actions and decisions.
- Now - We operate with a sense of urgency and discipline
- Quality
- Productivity
- Dependability
- Customer Focus
- Adaptability
- 1-2 years of experience in social media, digital marketing, or hospitality
- Proficiency in Instagram, Facebook, LinkedIn, and relevant social media tools
- Strong writing and visual storytelling skills
- Experience with photography and video editing
- Proficiency in Canva and/or Adobe Creative Suite
- Ability to work flexible hours, including some nights, weekends, and holidays for events
- Prior experience in a hotel, resort, or restaurant environment
- Familiarity with Hilton brand standards and platforms
- Understanding of email marketing, and digital advertising is a plus
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