Performance Marketing Manager, SEM

Kforce has a client that is seeking a Performance Marketing Manager, SEM in Fort Lauderdale, FL. Responsibilities:

• Paid Media Management: Plan, execute, and optimize paid search, social (Meta), and display advertising campaigns using social media platforms to drive traffic and conversions
• Budget Management: Manage and optimize campaigns within seven-figure budgets, ensuring efficient allocation and maximizing return on ad spend (ROAS)
• Product Feed Management: Oversee product feed management, ensuring accurate and up-to-date information for various advertising channels
• Performance Analysis: Analyze large data sets to measure performance, identify trends, and adjust strategies accordingly
• Reporting: Develop and maintain regular reports on campaign performance, including multiple KPIs including ROAS, using Excel and other analytical tools
• Strategy Development: Collaborate with the e-commerce team to develop and implement comprehensive eCommerce marketing strategies
• A/B Testing: Conduct A/B tests to optimize ad creatives, landing pages, and overall campaign performance
• Stay Current: Keep up to date with industry trends, platform updates, and best practices in paid media and eCommerce marketing
• Integrations & Tracking: Manage the technical setup of campaigns, including API integrations, keyword-level tracking, and pixel placement
• 3-5 years of hands-on experience in paid search, Meta (Facebook/Instagram), and display advertising
• Strong experience managing product feeds across multiple advertising platforms
• Experience with eCommerce platforms (e.g., Shopify, Magento, BigCommerce)
• Experience with data visualization tools (e.g., Data Studio, Tableau, Power BI)
• Proven experience handling seven-figure ad budgets
• Familiarity with display advertising networks (e.g., Google Display Network, Criteo)
• Familiarity with Google Ads, Meta Ads Manager, Google Analytics, and product feed management tools
• Intermediate to expert-level proficiency in Excel, with the ability to manage and analyze large data sets (pivot tables, VLOOKUP, advanced formulas, etc.)
• Strong analytical mindset with experience in using data to drive decision-making and optimize performance
• Excellent written and verbal communication skills
• Strong attention to detail with the ability to manage multiple tasks and projects simultaneously