Paid Media Manager

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence.

🌟 About our Client:

Our client is a fast-growing company revolutionizing how vehicles get registered and titled. By handling the process entirely online, they help customers make cars, motorcycles, RVs, and even off-road vehicles street legal—delivering plates and documents quickly, without the hassle of the DMV.

✍ Short Description:
We’re seeking an Paid Media Manager to own all online advertising across Google, Bing, Meta, and TikTok . This role sets channel strategy and budgets, launches and optimizes campaigns, drives testing (audiences/creative/bids/LPs), and delivers clear insights against CAC/CPA/ROAS targets. You’ll ensure tracking and attribution are solid, maintain pacing and quality, and partner cross-functionally to hit growth goals.

🌎 Location: 100% Remote (LATAM only)
🗣 Language Requirements: Advanced English (C1+)
⏰ Schedule: Full-time, aligned with EST
😀 Start Date: ASAP

💰 Compensation & Benefits:

• Competitive salary in USD
• Remote-first flexibility. Work from anywhere.
• A monthly flexible benefits budget, in addition to your salary.
• PTO and paid U.S. holidays

💼 Responsibilities :

• Own the paid media mix (Google/Bing Search & Shopping, Meta, TikTok) from planning to optimization and scaling.
• Build media plans, set forecasts and KPIs (CAC/CPA/ROAS), allocate and pace budgets across channels.
• Execute rigorous testing: audiences, creatives, bidding, and landing-page/CRO collaboration to improve CTR, CVR, and Quality Score.
• Ensure measurement & attribution: GA4, GTM, pixels/conversions, UTMs; validate tracking and reporting hygiene.
• Deliver weekly performance updates and insights; create QBRs with clear recommendations and roadmaps.
• Uphold account structure, naming conventions, exclusions/negatives, brand safety, and policy compliance.
• Partner with creative, web/UX, analytics, and account teams to align campaigns with business objectives.

💡 Qualifications :

• 3+ years managing high-performance campaigns across Google, Bing, Meta, and TikTok (multi-account or multi-brand).
• Proven record hitting ROAS/CAC/CPA targets while owning significant monthly ad spend.
• Hands-on expertise in keyword/feed management, audience strategy, creative testing frameworks, and funnel mapping.
• Analytics stack: GA4 , GTM , Looker Studio/Data Studio , strong UTM discipline ; comfortable with attribution nuances post-iOS.
• Excellent stakeholder communication (C1+ English) and crisp reporting/insights.

📩 If you meet the experience outlined above, we’d love to hear from you. Please apply—our team is excited about your application and will be in touch as soon as possible.