Southeast Regional Director

Job Description:

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Regional Sales Manager – Southeast
Beck Family Estates
Location: Remote; preferably based within 30 minutes of a major metropolitan area in Florida or Georgia with the ability to travel extensively throughout the Southeast.
Territory: FL, GA, SC, NC, VA, TN, AL, MS
About Beck Family Estates
Beck Family Estates is a family-owned wine company dedicated to crafting and building authentic, estate-driven brands with a long-term vision. We partner closely with our distributor network to drive sustainable growth, strong execution, and brand equity across the U.S. Our culture is rooted in accountability, collaboration, and a brand-first mindset.
Position Overview
Beck Family Estates is seeking an experienced Regional Sales Manager to lead and grow our business across the Southeast. This role is responsible for managing distributor relationships, driving sales execution, developing market strategies, and ensuring consistent brand standards across a large, diverse territory.
The ideal candidate is a proven wine industry leader with deep distributor experience, strong analytical and pricing acumen, and the ability to lead from the front while influencing without authority.
Director Report – US National Sales Director
Key Responsibilities
• Own and execute regional sales strategy across all assigned states
• Manage and strengthen distributor relationships at the ownership, executive, and field levels
• Lead distributor planning, goal setting, forecasting, and performance reviews
• Drive depletion, distribution, pricing, and programming execution aligned with company objectives
• Partner with distributor sales teams through market work, training, and key account development
• Work closely with management on pricing, strategy, and execution priorities
• Collaborate cross-functionally with marketing, finance, and leadership teams
• Provide regular reporting, insights, and recommendations on market performance
• Identify opportunities for growth, risk mitigation, and distributor optimization
Qualifications
• 10+ years of wine industry experience (supplier, importer, or distributor)
• Proven success managing large, multi-state distributor networks
• Strong understanding of pricing, margins, and financial drivers
• Exceptional communication, negotiation, and relationship-building skills
• Strategic thinker with hands-on execution capability
• Comfortable with frequent travel (approx. 50%)
• Bachelor’s degree preferred; CSW or equivalent certification a plus
Compensation & Benefits
• Salary range: $90,000 - $110,000 (Base + Commission Structure)
• Comprehensive benefits package (vehicle and wellness allowances, 401k match, employer paid life, etc.)
• Opportunity to work with a respected, family-owned wine portfolio
• Autonomy and influence in shaping regional strategy
• Collaborative, performance-driven culture

Beck Family Estates is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates .Beck Family Estates prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Beck Family Estates conforms to the spirit as well as to the letter of all applicable laws and regulations.

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