Digital Advertising Manager
Kforce has a client in Sunrise, FL that is seeking a Digital Advertising Manager who will develop and execute digital advertising campaigns on Google Ads, including Search, Pmax, Display, and Video. Responsibilities:
- The Digital Advertising Manager will monitor and analyze campaign performance, making data-driven decisions to optimize results
- Develop and manage paid social media advertising campaigns on platforms such as Facebook,
- Collaborate with the marketing team to align advertising strategies with overall marketing goals
- Manage advertising budgets and ensure campaigns are cost-effective
- Create compelling ad copy and visuals that align with our brand and campaign strategy
- The Digital Advertising Manager will track and report on key performance metrics, providing insights and recommendations for improvement
- Stay up to date with industry trends and best practices in digital advertising
- Bachelor's degree in Marketing, Advertising, Business, or a related field
- 5+ years of proven experience in digital advertising, with a strong understanding of
- Knowledgeable about Google Tag Manager, GA4, and tracking implementation
- Excellent analytical skills and the ability to interpret data to make informed decisions
- Ability to work collaboratively in a team environment
- Knowledge of HubSpot CRM a plus
- Excellent problem solving, communication, and time management skills
- Detail oriented, able to think creatively
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