Marketing Manager
- Execute brand-compliant marketing campaigns that reflect the iconic Hard Rock voice, lifestyle, and guest experience.
- Lead seasonal, promotional, and event-driven campaigns (concerts, holiday programs, New Year’s Eve, special packages, etc.).
- Ensure consistency across all guest touchpoints: digital, on-property, social, paid media, and partnerships.
- Serve as brand steward: ensure all creative, messaging, visuals, and guest touchpoints reflect Hard Rock voice, standards, and identity.
- Manage the creation and production of all branded promotional and on-site collateral materials, including cost comparison estimates and placing orders with vendors.
- Develop overall strategy and oversee paid media efforts including social, display, search, retargeting, and OTA co-op campaigns.
- Manage and implement website content updates, landing pages, and promotional offers to continually keep content fresh and relevant.
- Lead CRM/email strategy in coordination with loyalty and database efforts (segmentation, automation, offer strategy).
- Analyze campaign performance and optimize based on KPIs such as ROAS, conversion, and engagement.
- Develop and execute social media strategy aligned with brand standards and property goals.
- Collaborate on and own content creation including photography, video, influencer partnerships, and live event coverage.
- Monitor social engagement, current trends, and guest sentiment.
- Support PR initiatives including media hosting, press releases, and local market outreach.
- Build strategic partnerships with local media outlets, tourism organizations, and lifestyle brands.
- Coordinate influencer, traditional media, and experiential marketing activations.
- Promote live music, special events, and resort programming to drive attendance and incremental revenue.
- Collaborate with Vibe, F&B, and hotel operational outlets teams on promotions and guest experiences.
- Track and report on marketing performance, pacing, and ROI.
- Use insights to inform future campaigns and budget allocation monthly.
- Maintain marketing calendars and campaign timelines.
- Partner closely with Sales, Revenue Management, Operations, and Corporate Marketing.
- Manage vendors, agencies, and freelancers as needed.
- Support budgeting, forecasting, and invoice reconciliation.
- Bachelor’s degree in Marketing, Communications, Business, and/or related fields.
- 5 or more years of marketing experience, preferably in hospitality, entertainment, lifestyle, and/or luxury brands.
- Strong understanding of digital marketing, paid media, and social platforms.
- Experience managing campaigns from concept through execution.
- Excellent communication, organizational, and project management skills.
- Passion for music, entertainment, and experiential brands is preferred.
- Eligible to work in the United States
- Ability to read, write, and communicate effectively in English
- Ability to sit, stand, bend, kneel, and lift as required—with or without reasonable accommodations
- Availability to work a flexible schedule, including evenings, weekends, and holidays if needed
- A warm, professional demeanor that reflects HVMG’s Culture of Excellence
- You think creatively and act strategically.
- You thrive in a fast-paced, high-energy environment.
- You’re data-informed, detail-oriented, and brand-obsessed.
- You know how to turn moments into memories and campaigns into results.
- Career growth opportunities across our nationwide portfolio
- Flexible scheduling
- Access up to 40% of your earned wages before payday with PayActive
- Paid Time Off (PTO) and Paid Holidays
- Full healthcare benefits: medical, dental, and vision
- 401(k) with guaranteed 4% match and no vesting period
- Exclusive hotel and food & beverage discounts
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