Head of User Acquisition

Location: Miami, FL

Salary: $120K/yr - $170K/yr

Permanent

Head of User Acquisition - Sports Gaming/Media - Up to $170,000 + equity - Miami

I'm working with a leading Sports gaming and media company on the lookout for a Java Developer. Their products are set apart through a unique product experience with a simplified user interface that is catered to the casual sports fan.

Their Media brand is one of the most rapidly growing sports betting media brands in the US - gaining several million followers since their launch under two years ago. You will be a core part of building, developing and expanding their current betting platform.

They are also backed by a host of some of the most established VCs around.

You will be responsible for driving user acquisition strategies and campaigns to grow their customer base. The Head of User Acquisition will work alongside the Head of Customer Retention, both reporting to the Head of Marketing, to optimize the customer lifecycle and maximize customer value.

Responsibilities:

• Develop and execute comprehensive user acquisition strategies and campaigns to drive customer growth for their sportsbook products.
• Collaborate with the Head of Marketing to establish clear acquisition goals, budgets, and key performance indicators (KPIs) for measuring campaign effectiveness.
• Identify and evaluate target audience segments, market trends, and competitive landscapes to optimize user acquisition efforts.
• Utilize a data-driven approach to monitor and analyze campaign performance, identifying areas of improvement and implementing actionable strategies for optimization.
• Manage and optimize user acquisition channels, including paid social (Meta, TikTok, Snapchat, Twitter/X, etc), display, and affiliate/partnerships.
• Collaborate with internal creative and content teams to develop compelling ad creatives, landing pages, and marketing assets that resonate with target audiences.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree a plus).
• Proven experience (4-5 years) in user acquisition, growth marketing, or performance marketing, preferably within the online gambling or gaming industry.
• Proficient in utilizing analytics tools (e.g., Google Analytics) to measure and analyze campaign performance.
• Demonstrated ability to develop and execute successful user acquisition strategies, delivering measurable results and driving business growth.
• Data-driven mindset with the ability to analyze complex datasets, draw actionable insights, and make data-backed decisions.
• Excellent project management skills with the ability to prioritize and manage multiple campaigns and initiatives simultaneously.
• Passion for the online gambling industry and a customer-centric mindset.

This is an on-site role, from their new office space in Miami.

Great compensation and unmatched career progression opportunities as a start-up poised for hyper-growth.

Recruiter: Dylan Martin