Marketing Specialist
This role is a field-facing, execution-driven, and commercially oriented position focused on supporting business development, strengthening our market presence, and driving lead generation through events, relationships, and targeted marketing initiatives. The ideal candidate brings experience working alongside sales or business development teams, is comfortable representing the company externally, and can execute marketing initiatives that directly support revenue growth. This role will work closely with leadership, estimators, and our external marketing partner to help expand the company's visibility and pipeline. Responsibilities for Marketing Specialist:
- Represent company at industry events and associations (ICRI, ACI, IREM, BOMA, etc.) to build relationships, generate leads, and strengthen brand presence.
- Own event strategy and execution, including sponsorships, trade shows, and networking events, ensuring ROI and follow-up on all opportunities.
- Partner with estimators and leadership to develop sales and marketing collateral (case studies, presentations, brochures, proposals).
- Support business development and lead generation efforts through outreach, follow-ups, and relationship nurturing.
- Work within HubSpot CRM to track leads, activities, pipeline, and follow-up actions; maintain clean, accurate data and support reporting.
- Coordinate with the external marketing agency to manage website content, social media, campaigns, and brand messaging.
- Oversee content strategy execution (project highlights, success stories, announcements, thought leadership).
- Stay current on restoration, concrete, waterproofing, and construction industry trends and competitive positioning.
- Bachelor’s degree in marketing, Business, Communications, or related field (or equivalent experience) preferred.
- 3–6 years of experience in marketing, business development, sales support, or a similar client-facing role.
- Demonstrated experience supporting sales or revenue-generating teams.
- Experience with CRM systems (HubSpot, Salesforce, or similar).
- Strong experience in event management, sponsorships, and relationship-driven marketing.
- Willingness to travel within Florida for events, meetings, and site visits.
- Construction, restoration, engineering, or professional services experience is a strong plus.
- Competitive compensation (expected range $60,000–$75,000, depending on experience and scope)
- Benefits package including health, dental, vision, 401(k), and PTO
- High-impact role with visibility to leadership
- Opportunity to help shape and build the company’s growth platform
- Collaborative environment within a rapidly growing organization backed by private equity
Feel free to text “Marketing” to 321-418-6672 for faster response.
INDH
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