Membership Marketing Manager
- Launch and manage paid Facebook, Instagram, and Google Ad campaigns. Generate analytical reports to evaluate campaign effectiveness and lead generation.
- Develop and implement cost-effective digital and social media strategies to enhance engagement and drive membership inquiries, resulting in increased conversions.
- Research and analyze social media and web content strategies to optimize engagement and increase inbound traffic.
- Write, design, and publish engaging content using Canva and other platforms, ensuring alignment with Club branding and messaging.
- Manage blog content for the Club’s website and newsletters, focusing on lifestyle, golf, dining, wellness, and member experience to increase SEO and engagement.
- Utilize SEO best practices to elevate website presence and generate qualified membership leads.
- Design marketing collateral and a monthly newsletter to promote membership, programs, amenities, and events.
- Coordinate photo and video content creation to showcase the Club lifestyle, amenities, and member experience.
- Manage the CRM (Hubspot) to ensure all workflows, lead tracking, and automated messaging are up to date.
- Collaborate directly with the Director of Membership and Sales Manager to gain insights into strategic decision-making processes.
- Track and report on the full membership sales pipeline, from inquiry to conversion, while developing analytical skills through structured data analysis.
- Support the Membership Director and Membership Sales Manager with prospect follow-up, tours, and conversion efforts, providing an opportunity to enhance client interaction and negotiation skills.
- Coordinate member referral campaigns and promotions to drive new memberships, working closely with Director of Membership and Sales Manager to optimize campaign strategies.
- Prepare monthly membership marketing and sales reports, including leads, tours, conversions, and campaign ROI, offering exposure to executive-level reporting and strategic planning.
- Manage the Club’s Instagram and Facebook channels to maximize awareness, engagement, and participation.
- Develop blog posts highlighting member events, golf programs, wellness offerings, and community involvement to keep current members engaged and attract new prospects.
- Create targeted communications to promote member participation in club events, tournaments, and social activities.
- Ensure brand consistency across all internal and external communications.
- Develop partnerships with local businesses, real estate agents, and relocation networks to generate prospective member leads.
- Support marketing of member events and occasional on-site presence at key events (evenings, weekends, holidays as needed).
- Assist with updates, editing, and improvement of the Club’s website.
- Assist with front office duties including phone and walk-in inquiries as needed.
- Bachelor’s degree in marketing, Communications, Business Administration, or related field preferred (equivalent experience considered).
- 1–3 years of marketing experience, preferably in hospitality, private clubs, golf, or luxury lifestyle industries.
- Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, Outlook and Teams
- Proficient knowledge of Canva or similar graphic design platforms.
- Proficient in a project management program to manage content creations
- Basic knowledge of coding for marketing emails and Blogs
- Familiarity with HubSpot CRM (or similar CRM platforms).
- Experience with email marketing platforms (Mailchimp, Constant Contact, or CRM-integrated tools).
- Experience writing blogs, articles, or long-form content for digital platforms preferred.
- Working knowledge of photography, videography, and video editing.
- Must acquire working knowledge of Jonas for membership processing and billing, as well as Entrust Instant ID membership card software.
- Strong written and verbal communication skills; ability to communicate with professionalism and clarity to members, prospects, and staff.
- Exceptional organizational and multi-tasking abilities in a high-volume, fast-paced environment.
- Analytical thinker with the ability to measure results and adapt strategies based on performance.
- Ability to handle members in a gracious, service-oriented, and professional manner.
- Must be physically able to stand, sit, stoop, bend, and lift up to 15 lbs.
- Must present a professional demeanor at all times when representing the Club.
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